The changing face of consumer behavior in response to organized retail markets in India
Business & market |
Business strategy |
Research papers |
04/02/2009 |
.doc |
33 pages
Document abstract : « To further attract global retailers, the economic survey 2007-08 has suggested a untapped scope of retailing has attracted superstores like Wal-Mart,Tesco and ...»
Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»
An analysis of the Indian retail industry
Business & market |
Business strategy |
Research papers |
09/23/2009 |
.doc |
63 pages
Document abstract : « 20 percent over the next decade, analysts feel, no wonder a heavyweight like the Reliance group is planning to do a Wal-Mart in India 37,000 crore mark by 2007. ...»
Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»
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