The changing face of consumer behavior in response to organized retail markets in India

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   33 pages
Document abstract : « To further attract global retailers, the economic survey 2007-08 has suggested a untapped scope of retailing has attracted superstores like Wal-Mart,Tesco and ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

An analysis of the Indian retail industry

Business & market   |   Business strategy   |   Research papers   |   09/23/2009   |   .doc   |   63 pages
Document abstract : « 20 percent over the next decade, analysts feel, no wonder a heavyweight like the Reliance group is planning to do a Wal-Mart in India 37,000 crore mark by 2007. ...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

Change Currency