A study on event management

Business & market   |   Marketing   |   Term papers   |   03/19/2009   |   .doc   |   23 pages
Document abstract : « The impulse and response created among general public is those corporate giants who always eagerly look out for pride of India, as far as consumer durables are ...»

Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»

Entrepreneurship and the Indian retail industry

Business & market   |   Business strategy   |   Term papers   |   04/14/2009   |   .doc   |   26 pages
Document abstract : « particularly new businesses generally in response to identified In the event of consumer complaints, this thwarts Jetair (Private) Limited to look after Sales ...»

Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»

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