Corporate gifting: An overview
Synopsis abstract : «Introduction to market and marketing. Marketing research. Consumer behavior and modern market. Major factor influencing consumer behavior. How buyers perceive themselves and products they buy. Industry profile. International gift giving...»
Understanding strategic decisions and impacts on service innovation
Synopsis abstract : «Introduction. Networks. Raising demand/capacity . Dell . Customer contact level . Personal coach. Industrialization . Hypermarkets. Worker skills . Standardization of service offering . Customer participation . IKEA . Value in information . Value in...»
Students behavior towards smoking and brand equity
Synopsis abstract : «Introduction. Distribution of the FMCG sector. Introduction to the tobacco companies. The Indian tobacco company (ITC). Indian leafs tobacco development (ILTD) division. Tobacco & it's processing. Production process of cigarettes. Secondary...»
The importance of soft skills in the service sector: An analysis
Synopsis abstract : «Introduction. Importance of soft skills. Discipline and perseverance. Reading skills. Negative thinking. Communication and interpersonal skills. Presentation skills. Voice . Body language . Active listening . Time management and effort...»
The evolution and implementation of the marketing concept
Synopsis abstract : «Introduction. Marketing concept's history. Arguments against the marketing concept. Arguments for the marketing concept. Point of view. Conclusion. Bibliography....»
Reva: An alliance between Maini Group and AEV LLC Inc.
Synopsis abstract : «Executive summary. Scope of the study. History of electrical vehicle. About REVA car and its benefits. Technologies used in REVA Car. Models of REVA Car and their technical specifications. REVA in the world market. Objective of the...»
A study on the Indian leisure industry and its importance in the business world
Synopsis abstract : «Introduction. Leisure services: Types of providers. Public sector. Commercial providers. Voluntary provision in the non-public sector. National Agencies. Understanding the leisure services consumer. Age and family life cycle stage. Gender. Education...»
Customer-buying behavior focusing on market segmentation in the insurance sector
Synopsis abstract : «Executive summary. Introduction to the industry. Marketing of insurance. Marketing mix policies. Research methodology. Title. Objective . Scope of the study. Significance of the study. Research design . Facts/findings. Data analysis and...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
Economic regulation
Synopsis abstract : «Introduction. The warranty of regulation of the fixed-line telecommunications sector in South Africa. The extent to which regulation of the sector has been successful and yielded the intended consequences. Sector regulation. Aim and objectives of...»
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