The future for the French customer loyalty programs

Business & market   |   Business strategy   |   Term papers   |   05/16/2009   |   .doc   |   15 pages
Document abstract : «The future for the French customer loyalty programs Table of contents Title Introduction The problem Statement The preliminary literature review The primary ...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Business & market   |   Management   |   Term papers   |   05/13/2009   |   .doc   |   24 pages
Document abstract : « of customer satisfaction 2.4.3.1 The KANO model of customer s satisfaction 2.4.4 The link between satisfaction and loyalty 2.5 Customer loyalty 2.5.1 ...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

The principles of direct marketing

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   8 pages
Document abstract : « from time to time. DM is a powerful tool for customer loyalty. DM activity is intended to result in a sale. Example: A direct mail ...»

Synopsis abstract : «Introduction . Literature review, critical analysis and commentary on academic theory. Definition of D.M. Principals of D.M. How to keep customers and have new customers. Four characteristics of D.M . Critics of D.M. Appreciating the importance of...»

What is ‘Emotion Marketing'?

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   7 pages
Document abstract : « The concept is very simple - company that is serious about increasing the level of its customer loyalty should consider the importance of demonstrating to ...»

Synopsis abstract : «Abstract. Introduction. Definition. Concept. Strategy. Emotion marketing model-The value star. Implementation. Case example - Saturn. Use emotion to create interest. Make customers feel welcomed. Ensure buying experience pleasant and...»

Capital One: An analysis

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   8 pages
Document abstract : « to Heskett, Earl Sasser and Schlesinger (1997), the service profit chain establishes relationships between profitability, customer loyalty, and employee ...»

Synopsis abstract : «Introduction. Critically evaluation of the business model and the information based strategy. An evaluation of Capital One's approaches to customer retention and customer termination. Capital One's approach to internal marketing. Evaluation of...»

The importance of CRM in the insurance sector

Business & market   |   Management   |   Term papers   |   05/09/2009   |   .doc   |   4 pages
Document abstract : « even damage existing relationships. Customer loyalty is a deciding factor in the survival of any business. The building of customer ...»

Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»

Looking at how and where CRM can help an organization

Business & market   |   Business strategy   |   Term papers   |   04/02/2009   |   .doc   |   26 pages
Document abstract : « While retaining customer loyalty has been a sales principle since the beginning of time, CRM is actually a tremendous step forward in creating a system that ...»

Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of CRM. Introduction. A...»

Customer relationship management in banks

Business & market   |   Management   |   Term papers   |   04/13/2009   |   .doc   |   25 pages
Document abstract : « The aim of these systems is to assist in building lasting customer relationships to turn customer satisfaction into customer loyalty. ...»

Synopsis abstract : «Introduction to customer relationship management (CRM). The evolution of CRM. Concept of CRM. Role of CRM in banks. CRM's objectives in banking sector. CRM tools for banking. Analysis of the current banking scenario. Customer retention and CRM...»

Direct marketing

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   28 pages
Document abstract : « With customer loyalty on the wane and costs of marketing increasing, firms margins have come focused and targeted than conventional or general marketing. ...»

Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»

Conceptual framework of CRM in hotels

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   19 pages
Document abstract : « However, due to the intrinsic nature of the service industry, customer relationships are critical to ensure customer loyalty. This ...»

Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»

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