Theories and case studies on copyright issues in a Digital environment, Logo infringement and Patents
Synopsis abstract : «Introduction. Locke's Theory: Labor Justification of Property. Hegel's Theory : Personality Justification of Property. What is logo infringement. What is copyright infringement. Conclusion....»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
Porter and Tapscott Polemics - Are there new business objectives and methods to achieve them?
Synopsis abstract : «Introduction. Porter and Tapscott Polemics. Are there new business objectives and methods to achieve them?. The internet: Evolution or revolution?. Knowledge as a new source of value. Conclusion. References....»
Investigating the frequencies of gene and genotype in the human population
Synopsis abstract : «Introduction. Mendelian traits. Population genetics. Hardy Weinberg equilibrium. Testing of hypothesis. Aim and objective. Methodology. Data sampling techniques. Data collection techniques. Photos. Data sheets. Data analysis and calculation. Result...»
A comparative study of GSM & CDMA technology
Synopsis abstract : «Introduction. Executive summary. Current market situation. The network structure of GSM. The cellular showdown: CDMA vs. GSM . Technology in practice . GSM service providers. CDMA service providers. Conclusion. B...»
Manufacturing knowledge: From print to web
Synopsis abstract : «Introduction. Examination of the developing cyber civilizations. The media culture. The popularity of online relationships. The social exchange perspective . The characteristics of an online interpersonal relationship . The casual atmosphere of the...»
Safeguarding of the intangible cultural heritage: Protecting languages as a vehicle of the intangible cultural heritage
Synopsis abstract : «Introduction. Oral traditions and expressions as a vehicle of the intangible cultural heritage. Languages as a factor of identity. Various factors of threat on languages. The oral heritage and cultural manifestations of the Zapara people. Endangered...»
Architecture 2005 - Canadian and international trends in context
Synopsis abstract : «Introduction. Chodikoff's August 2005 roundtable of practicing critics and architects. The significance of the important public buildings built in Canada in the 21st century. The components or themes that characterized design during the middle of...»
A study on E-Commerce
Synopsis abstract : «Introduction. E business: Business to business buy and sell. What is E-commerce?. Infrastructure. Setting up a website. Domain name registration. Web servers. Business to business segment. Payment for goods and services. Bottlenecks. Electronic data...»
Conceptual framework of CRM in hotels
Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»
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