A study on internet marketing
Synopsis abstract : «Introduction. Banner ads. Skyscraper vertical banner. Super banner. Floating ads. Interstitials. Surround session. Pop under ad. Pop up ad. Sponsorships. Text ads, no frills. Conclusion....»
Effective Media Strategies
Synopsis abstract : «Goal. Determining possible media. Teories that have shaped the way we understand the effects of media. Agenda-setting. Framing. Priming. Define the audience. Budget. Plan, timeline, and management....»
A study on various recruitment sources and their effectiveness
Synopsis abstract : «Introduction. The process of recruitment. Traditional approach v/s behavioral approach. Internal promotions v/s external recruitment. Employee referrals and [ti]word of mouth[ti] recruitments. Third party consultants or...»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
Direct marketing
Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»
Report and recommendations: Cathay Pacific
Synopsis abstract : «Executive summary/ abstract . Introduction . Statement of purpose and hypotheses . Review of literature . Findings . Conclusions/ recommendations . Bibliography . Appendices....»
Client consultancy project: Leeds Metropolitan University Student' Union Elections
Synopsis abstract : «Executive summary.. Introduction.. Methodology.. Primary research.. Focus groups.. Interviews.. Other university research.. Secondary sesearch.. Findings.. Questionnaires.. Focus groups.. Interviews.. Other university findings.. Summary of key...»
Scottish Masculinity: Football Fans
Synopsis abstract : «Introduction. The Battle of Culloden: The last stand for the Jacobite rebels . The myth of the heroic Highlander: Disarmed and oppressed. This sense of loss and the resultant mythification of the Highlanders . The progress of both the fine and the...»
Recruitment and selection
Synopsis abstract : «Introduction. Recruitment and selection techniques. Module1: Application forms assessment. Module2: Written test assessment. Module3: Interview assessment. Study of the processes of selection. Recruitment. Screening. Selection. Review of...»
Conceptual framework of CRM in hotels
Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»
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