Manufacturing knowledge: From print to web
Synopsis abstract : «Introduction. Examination of the developing cyber civilizations. The media culture. The popularity of online relationships. The social exchange perspective . The characteristics of an online interpersonal relationship . The casual atmosphere of the...»
Advertising and its modern aids
Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
Customer perception towards Indian and Chinese goods
Synopsis abstract : «Introduction. Chinese aggression as a result of liberalization and the economic reforms. Advantage for India. Disadvantage for India. India's economic ties with China. Exim policy of India. Foreign Trade Policy. Changing international trade...»
Market potential of Levi's
Synopsis abstract : «Introduction. Objectives of the study. Scope of the study. Limitations of the study. Methodology of the study. Analysis of the profile of the industry. A study on the textile industry. Profile of the Levi Strauss & co. Levis Strauss & co...»
Location determinants of foreign direct investment in real estate
Synopsis abstract : «Introduction. A study of global real estate market. Research purpose and objective. Outline of the study. Review of the literature. Motives for FDI. The eclectic paradigm. Locational determinants. Development state of an economy . What is...»
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