Global marketing strategies for iron and steel industry

Business & market   |   Marketing   |   Term papers   |   06/18/2009   |   .doc   |   20 pages
Document abstract : « Harry G. Barkema, 1997) Reasons for the purchase an existing company through acquisitions or mergers. Many opportunities for acquisitions have recently emerged ...»

Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»

The role played by Human Resources and their contribution in the success of Merger and Acquisitions. Case study: Tata -Corus

Business & market   |   Human resources   |   Term papers   |   03/05/2009   |   .doc   |   45 pages
Document abstract : « failure to focus on revenue may be one of the major reasons for the and Corus steel to find out about their side of story during mergers and acquisitions. ...»

Synopsis abstract : «Abstract.. Introduction.. Background.. Case company.. Research question.. Outlines of the research.. Literature review.. Recent trends in merger & acquisition activity.. Motives behind merger and acquisitions.. Why mergers and acquisitions...»

Information technology and strategic management

Business & market   |   Management   |   Term papers   |   04/16/2009   |   .doc   |   23 pages
Document abstract : « activities for a number of reasons. operated can have extremely harmful consequences. with increasing globalization, acquisitions, mergers, virtual teams and ...»

Synopsis abstract : «Introduction. Strategic management. Information technology and corporate strategy. Integrating IT and strategy. Capitalizing on Information Technology. Computers. The rise of the mainframe. Powerful supercomputers. Minis: The beginning of the...»

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