Analysis of assets for the SME sector
Synopsis abstract : «Introduction. Purpose and scope of the study. Methodology and objective of the study. Review of literature. Small and medium enterprise. Introduction and definitions. Importance and characteristics. Advantages and challenges and...»
Global marketing strategies for iron and steel industry
Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»
Customer perception towards Indian and Chinese goods
Synopsis abstract : «Introduction. Chinese aggression as a result of liberalization and the economic reforms. Advantage for India. Disadvantage for India. India's economic ties with China. Exim policy of India. Foreign Trade Policy. Changing international trade...»
Starting a travel agency
Synopsis abstract : «Executive summary. Market summary. Target markets. Market demographics. Market needs. Market trends. Keys to success. Critical issues. Macro environment....»
Strategies for global competitiveness
Synopsis abstract : «Introduction. Strategies for globalization. SWOT analysis. Driving forces of various market conditions. Types of business integration. Vertical. Horizontal. Financial holding strategy. Conclusion. Bibliography....»
Customer-buying behavior focusing on market segmentation in the insurance sector
Synopsis abstract : «Executive summary. Introduction to the industry. Marketing of insurance. Marketing mix policies. Research methodology. Title. Objective . Scope of the study. Significance of the study. Research design . Facts/findings. Data analysis and...»
A study on motivational levels of employees in Dr. Reddy's Laboratories
Synopsis abstract : «Introduction. The meaning and definition of 'Motivation'. Nature of 'Motivation'. Importance of 'Motivation'. Objectives of 'Motivation'. Introduction to Human Resource Management (HRM). Hertzberg's two-factor of 'Motivation'. McClelland's need...»
Conceptual framework of CRM in hotels
Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»
Bancassurance: An overview
Synopsis abstract : «Introduction. Objectives. Scope. Methodology. Limitations. Overview of the distribution channel . Introduction to Bancassurance. Bancassurance model. Corporate agency model. Referral model. Benefits of bancassurance . Benefit to banks. Benefit to...»
Study and analysis of the impact of implementing ERP solutions on large industries
Synopsis abstract : «Abstract. Introduction. Evolution of ERP. About ERP systems. Model layer of ERP. Case study. Literature review. Definition of ERP. Features of ERP systems. Modules. Functions of ERP. Impact of implementation. Benefits and limitations. ERP...»
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