Customer-buying behavior focusing on market segmentation in the insurance sector
Synopsis abstract : «Executive summary. Introduction to the industry. Marketing of insurance. Marketing mix policies. Research methodology. Title. Objective . Scope of the study. Significance of the study. Research design . Facts/findings. Data analysis and...»
The importance of soft skills in the service sector: An analysis
Synopsis abstract : «Introduction. Importance of soft skills. Discipline and perseverance. Reading skills. Negative thinking. Communication and interpersonal skills. Presentation skills. Voice . Body language . Active listening . Time management and effort...»
Customer perception towards Indian and Chinese goods
Synopsis abstract : «Introduction. Chinese aggression as a result of liberalization and the economic reforms. Advantage for India. Disadvantage for India. India's economic ties with China. Exim policy of India. Foreign Trade Policy. Changing international trade...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
Analysis of assets for the SME sector
Synopsis abstract : «Introduction. Purpose and scope of the study. Methodology and objective of the study. Review of literature. Small and medium enterprise. Introduction and definitions. Importance and characteristics. Advantages and challenges and...»
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