Customer-buying behavior focusing on market segmentation in the insurance sector

Business & market   |   Marketing   |   Term papers   |   04/16/2009   |   .doc   |   19 pages
Document abstract : « reach of insurance both in urban and rural markets. A study like this can attempt to guide the the insurance industry and also provide marketing ways, methods ...»

Synopsis abstract : «Executive summary. Introduction to the industry. Marketing of insurance. Marketing mix policies. Research methodology. Title. Objective . Scope of the study. Significance of the study. Research design . Facts/findings. Data analysis and...»

The importance of soft skills in the service sector: An analysis

Business & market   |   Management   |   Term papers   |   03/19/2009   |   .doc   |   6 pages
Document abstract : « Consider the instance below: A marketing or production head essential to collect primary data for the study. preferred over traditional banks in rural and sub ...»

Synopsis abstract : «Introduction. Importance of soft skills. Discipline and perseverance. Reading skills. Negative thinking. Communication and interpersonal skills. Presentation skills. Voice . Body language . Active listening . Time management and effort...»

Customer perception towards Indian and Chinese goods

Business & market   |   Marketing   |   Term papers   |   04/14/2009   |   .doc   |   14 pages
Document abstract : « particularly in semi-urban and rural areas. other hand import front, Commerce Ministry Study reveals that producers do not bother about marketing and branding ...»

Synopsis abstract : «Introduction. Chinese aggression as a result of liberalization and the economic reforms. Advantage for India. Disadvantage for India. India's economic ties with China. Exim policy of India. Foreign Trade Policy. Changing international trade...»

Entrepreneurship and the Indian retail industry

Business & market   |   Business strategy   |   Term papers   |   04/14/2009   |   .doc   |   26 pages
Document abstract : « challenges in the Indian market; A brief study of the 1 FDI 16 3.2.2 Agricultural Produce Marketing Committee Act urban areas for now 44 6.3 Rural retailing 45 ...»

Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»

Analysis of assets for the SME sector

Economics & finance   |   Finance   |   Term papers   |   04/21/2009   |   .doc   |   29 pages
Document abstract : « names, technological superiority and intensive marketing efforts would Business Banking Group (BBG), a study was conducted In 2005, first rural branch and ATM ...»

Synopsis abstract : «Introduction. Purpose and scope of the study. Methodology and objective of the study. Review of literature. Small and medium enterprise. Introduction and definitions. Importance and characteristics. Advantages and challenges and...»

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