Supply Chain Management: Its role in improving the value of the product or service to customers
Synopsis abstract : «Introduction. Introduction to Toyota Motors Corporation. Just in time and total quality strategy of Toyota. Material requirements planning (MRP). Enterprise resource planning. Supply chain management: In focus. Conclu...»
Capital One: An analysis
Synopsis abstract : «Introduction. Critically evaluation of the business model and the information based strategy. An evaluation of Capital One's approaches to customer retention and customer termination. Capital One's approach to internal marketing. Evaluation of...»
The A to Z of retail trade: Retail management
Synopsis abstract : «Introduction. Beginning of retail trade. Early trade. Early market. First shops. Origins of retail chains. From family business to retail structure. History of self-service stores. Origin of distance retailing. Types of retail outlet. Clothing and...»
Advertising and its modern aids
Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»
A study on the balanced scorecard as an effective performance management system
Synopsis abstract : «Introduction: What is Balanced Scorecard?. History. Methodology. Kaplan & Norton's model. 2nd Generation model. 3rd Generation model. 4th Generation model. Uses of the balanced scorecard. How to implement. Criticisms. Critical factors for...»
Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
A study on human resource (manpower) planning in organizations
Synopsis abstract : «Introduction. Meaning of planning. Meaning of manpower planning. Advantages and applications of manpower planning. Manpower planning process. Analyzing the existing human resources. Reviewing the existing human resources . Demand and supply...»
Study and analysis of the impact of implementing ERP solutions on large industries
Synopsis abstract : «Abstract. Introduction. Evolution of ERP. About ERP systems. Model layer of ERP. Case study. Literature review. Definition of ERP. Features of ERP systems. Modules. Functions of ERP. Impact of implementation. Benefits and limitations. ERP...»
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