Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities
Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»
Marketing techniques in the energy Industry
Synopsis abstract : «Abstract.. Introduction.. Purpose of the report.. Limitations.. Scope of the report.. Critical analysis of energy industry marketing.. Implications of the micro environment.. Implications of the macro environment.. The Shell Oil...»
Tourism in Kerala
Synopsis abstract : «Introduction to tourism. Tourism in the world. Growth of tourism. Nature of tourism. The basic component of tourism. Influences . Demographic and social trends. Drawbacks of tourism. Importance of the tourism industry. Introduction to...»
Reva: An alliance between Maini Group and AEV LLC Inc.
Synopsis abstract : «Executive summary. Scope of the study. History of electrical vehicle. About REVA car and its benefits. Technologies used in REVA Car. Models of REVA Car and their technical specifications. REVA in the world market. Objective of the...»
E-Recruitment and the labor market
Synopsis abstract : «Synthesis. Labor market and stakes. A Labor market in evolution. The added value of Human Resources. The contributions of the e-recruitment. The new trends of e-recruitment. The revolution of the labor mark...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
Customer perception towards Indian and Chinese goods
Synopsis abstract : «Introduction. Chinese aggression as a result of liberalization and the economic reforms. Advantage for India. Disadvantage for India. India's economic ties with China. Exim policy of India. Foreign Trade Policy. Changing international trade...»
The ethics in advertising
Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»
Economic consequences of the last European union enlargement
Synopsis abstract : «Introduction. Enlargement's consequences. Trade consequences. Consequences face by the investments. Consequences faced by the work market. The French case study. Impact of the UE enlargement on the French foreign trade. Parallel to the exchanges,...»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
Our guarantee :
