Global marketing strategies for iron and steel industry
Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
Foreign institutional investors and the stock exchange
Synopsis abstract : «Introduction to the Indian economy. Introduction to foreign institutional investors. Guidelines for FII's. Stock market and stock exchanges. Role of stock exchanges in the economy. The investment scenario. FIIs, Indian stock exchanges and Indian...»
The A to Z of Retail trade: Retail management
Synopsis abstract : «Introduction. Beginning of retail trade. Early trade. Early market. First shops. Origins of retail chains. From family business to retail structure. History of self-service stores. Origin of distance retailing. Types of retail outlet. Clothing and...»
The importance of soft skills in the service sector: An analysis
Synopsis abstract : «Introduction. Importance of soft skills. Discipline and perseverance. Reading skills. Negative thinking. Communication and interpersonal skills. Presentation skills. Voice . Body language . Active listening . Time management and effort...»
Customer perception towards Indian and Chinese goods
Synopsis abstract : «Introduction. Chinese aggression as a result of liberalization and the economic reforms. Advantage for India. Disadvantage for India. India's economic ties with China. Exim policy of India. Foreign Trade Policy. Changing international trade...»
A look at the small scale industries
Synopsis abstract : «Introduction. Definitions. Tiny unit. Small scale industry. Ancillary industrial undertakings. Objectives and scope of the study. Research methodology . Marketing concepts and their relation to the type of the industry. Modern concept of...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
Job satisfaction at the Indian Oil Corporation Limited's refineries division
Synopsis abstract : «Introduction. Indian Oil Corporation Ltd's profile. Group of companies. Major achievements. The human resource department. Objectives, functions and responsibilities. Literature review on job satisfaction. Dual-factor theory by Frederick...»
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