Collaborative product development in the context of product life cycle management
Synopsis abstract : «Introduction. Integration of engineering and manufacturing . Ways to achieve integration. Product development and PLM. Benefits of PLM. Case studies. Lifecycle management in shipping. Lifecycle management in automobile...»
Basic concepts of CRM
Synopsis abstract : «What is customer relationship management?. Origin of CRM: history. The value of CRM . Aspects of CRM. Operational CRM. Collaborative CRM. Analytical CRM. Technology considerations. Key functionalities. Marketing. Sales. Service. Privacy and data...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
Information technology and strategic management
Synopsis abstract : «Introduction. Strategic management. Information technology and corporate strategy. Integrating IT and strategy. Capitalizing on Information Technology. Computers. The rise of the mainframe. Powerful supercomputers. Minis: The beginning of the...»
Kaizen: The key to Japan’s competitive success
Synopsis abstract : «What is Kaizen?. The precursors of Kaizen. Training within Industry Initiative. PDCA or Schewart's Cycle. Quality circles. Origin of Kaizen. The Kaizen framework. Establishment of standards. Problem identification or improvement. Problem...»
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