Customer relationship management's approach to create, adopt and redefine the marketing strategies
Synopsis abstract : «Introduction.. A clearer perspective about modern management tools.. Importance of CRM.. Targeting of customers and segmentation of market.. Examples of a few database and CRM tools.. The 4P's of marketing.. Product development.. Pricing.. Sales...»
International management: McDonald's
Synopsis abstract : «Introduction . McDonald: Company presentation. History . Corporate overview . McDonald's PEST analysis . McDonald's SWOT analysis. McDonald's international management . The franchises . The hierarchy . How McDonald adapts itself to the different...»
A detailed look at brand management
Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»
Ethics: A study of moral issues
Synopsis abstract : «Introduction. Literature study. Internal organizational influences. Organizational culture. External organizational influences. Other elements . Recommendations. The role of leadership. The role of employees. Organizational process, procedures and...»
The A to Z of retail trade: Retail management
Synopsis abstract : «Introduction. Beginning of retail trade. Early trade. Early market. First shops. Origins of retail chains. From family business to retail structure. History of self-service stores. Origin of distance retailing. Types of retail outlet. Clothing and...»
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