Market driven Journalism

Arts & media   |   Journalism   |   Presentation   |   11/04/2008   |   .doc   |   5 pages
Document abstract : « is damage its relationship with the league (Sherman, 22 came to the forefront when major ESPN advertiser president of affiliate sales and marketing) was asked ...»

Synopsis abstract : «Introduction.. The effects of market driven journalism on the fourth estate.. Innovation in the media.. Richard Pagliaro's comment - American ?Nike? stars were dominating ESPN's coverage of the Australian Open.. ESPN's quest for profits and...»

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