Burberry

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .ppt   |   47 slides
Document abstract : « During the first half, the company opened 5 stores, including a flagship in Barcelona, three Burberry stores in Heathrow, HK, and Florida, and one outlet store ...»

Synopsis abstract : «Burberry's identity before the revival plan.. History.. Burberry's identity.. Situation in 09/2002.. Evolution and future.. Burberry's revival with Rose Marie Bravo.. A new brand design.. A new brand identity.. Distribution strategy...»

Decisions of investments in the Stock Exchange - The case study of Burberry

Business & market   |   Business strategy   |   Case study   |   05/14/2009   |   .doc   |   5 pages
Document abstract : « analysis and the; Conclusion and recommendations; Bibliography. Decisions of investments in the Stock Exchange - The case study of Burberry General Presentation ...»

Synopsis abstract : «Introduction: General presentation. Strengths and weaknesses. Opportunities and threats. Financial analysis and the . Conclusion and recommendations. Bibliography....»

Clarins : Yesterday and today

Business & market   |   Business strategy   |   Term papers   |   05/17/2009   |   .doc   |   28 pages
Document abstract : « The group has 4 brands (Clarins, Azzaro, Thierry Mugler and Stella Cadente) and licences to display perfumes (Burberry, Hermes?). ...»

Synopsis abstract : «Terms of reference. Company review. Executive summary. Marketing audit. External marketing audit. Internal marketing audit. Strategic issues analysis. SWOT analysis. Marketing objectives. Strategic thrust. Strategic objectives. New products...»

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