How do companies maximize the return on corporate philanthropy?

Business & market   |   Business strategy   |   Presentation   |   07/27/2006   |   .doc   |   36 pages
Document abstract : « social responsibility to the community (Wood and Jones returns from philanthropy are obtained through customer Products, Gas and Coal, Chemicals, and Renewables ...»

Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»

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