Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance
Synopsis abstract : «Introduction. Strategic position of Baosteel and motives for negotiating a three-way cross-border, cross-shareholding agreement. Possible alternatives to this cross-shareholding alliance that Baosteel should have considered. The risks to each...»
Allied Toys Inc. (2008)
Synopsis abstract : «The case.. Outsourcing to China.. Protection of the trademark.. The Industrial Intellectual Property.. Importation in Republic of Utopia.. Liability.. Corruption.. Exclusivity right.. Local subsidiary as importor and...»
The strategy of Coca-Cola in China
Synopsis abstract : «Introduction. Coca-Cola's return journey to China. Amazing debut (1927-1948). Arduous return (1970-1980). Coca Cola company strategy in China. Reminder: Coca-Cola company's international strategy. A specific production model. An expansive trade...»
A study into the retail industry of India and China
Synopsis abstract : «Introduction. Top ten retailers worldwide. The pros and cons of retail marketing. India vs China. FDI: Foreign Direct Investment. Similarity between India and China. Evolvement of franchising in India and the road ahead. Understanding the meaning of...»
China's beer wars South Africa Breweries. SABMiller case
Synopsis abstract : «Introduction (general information on the company). SABMiller historical. Important figures. International policy. The main international events. The case of China. Analysis of the SAB International policy. Analysis of the Chinese beer...»
A descriptive study of international business potentials: From China to Asia pacific rim countries and vice versa ( Data and graphs included )
Synopsis abstract : «Abstract.. Introduction.. Problem statement.. Purpose of the study.. Importance of the study.. Scope of the study.. Rationale of the study.. Definition of terms.. Overview of the study.. Review of related literature.. Methodology.. Data...»
An Irish firm in the Chinese Market
Synopsis abstract : «Introduction.. Political and socio cultural environment.. Politics as a tool to encourage or discourage activities depending on its interests.. The political risk in the host country.. The three categories of actions.. Entry modes.. Selecting the...»
Business plan: Personal traveller - tourism in China
Synopsis abstract : «Executive summary.. The product.. Current problems.. Language of tour guides.. General language ability in China and cultural misunderstandings.. Road signs.. Mission statement.. The product.. Tourism industry in Beijing, China.. Visitor...»
An analysis of cost-accounting in Starbucks Coffee Company
Synopsis abstract : «Introduction. History of Starbucks. Current market threats and issues faced by Starbucks. Analysis of the financial statements published by Deloitte & Touche. Flexible budget for Starbucks. Conclusion and recommenda...»
The Fair Trade debate: pros and cons and future prospects
Synopsis abstract : «Introduction. Defining Fair Trade networks. Fair Trade: Key features. Greater acceptance of fair trade certified products in Western nations. The predominance of free trade dogma and agreements . Limited enthusiasm for fair trade...»
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