Innovations in the restaurant business

Business & market   |   Business strategy   |   Term papers   |   04/01/2009   |   .doc   |   29 pages
Document abstract : « can be determined and set within the context of product been a trend towards technology transfer and collaborative ventures for product development. ...»

Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»

A construction project: The Millau Viaduct

Business & market   |   Business strategy   |   Term papers   |   05/07/2009   |   .doc   |   17 pages
Document abstract : « In Millau's case, the conception of the product generated a including those actors in the project development to turn no boss and a stress on collaborative work ...»

Synopsis abstract : «Summary. Introduction. Presentation of the project. Project background: motivations for its implementation. Millau viaduct: A challenge. The Pre-Construction and Planning Stage. Construction stage . Completion of the project . Resources needed and...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « by a massively enlarged, autonomous, and collaborative market of as a key influencer in the development of mobile depending on changes in product lines, visual ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

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