A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « Undertake comparative analysis of different molecules and collaborates with medical and other research institutions. Products : WHATS NEW IN CIPLA market study ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

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