Strategies of expansion at the time of deceleration: The case of LVMH

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   10 pages
Document abstract : « situation is roughly similar for PPR Gucci which shown a (4) To investigate the specific marketing tools used by the case of LVMH?, a single case study is used ...»

Synopsis abstract : «Introduction.. Background to the dissertation topic.. The global economic situation.. The luxury industry: Key drivers of the market.. Presentation of the company LVMH.. Research objectives.. Research problem.. The objectives of the...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « 41 2 /Luxury brands, a case apart The coming together of the luxury and marketing has led to a We will finally illustrate our study with the presentation of ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

H&M on the Japanese market (2007)

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   9 pages
Document abstract : « to advertise for the opening, as a study in Japan H&M, and less revenue as well in case of success. Using a personality is a very widespread marketing technique ...»

Synopsis abstract : «Introduction.. Japanese environment analysis.. Macro environmental analysis: SLEPT.. Market-specific analysis: 12C.. Japanese market's challenges.. Market entry modes.. Collaboration with Madonna.. Con...»

Change Currency