The strategy of Coca-Cola in China

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   9 pages
Document abstract : « In addition, Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football ...»

Synopsis abstract : «Introduction. Coca-Cola's return journey to China. Amazing debut (1927-1948). Arduous return (1970-1980). Coca Cola company strategy in China. Reminder: Coca-Cola company's international strategy. A specific production model. An expansive trade...»

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