Motown: A history of success
Synopsis abstract : «Introduction.. The creation of the Motown Record Label.. Crossover.. A particular sound.. A factory-like strategy to produce hits.. Brilliant songwriters: The example of Holland-Dozier-Holland.. Talented musicians.. Great Singers turned into stars:...»
M&M's, the "funniest" strategy
Synopsis abstract : «Introduction.. History.. The first target.. The second target.. Evolution of the characters from their creation to present days.. Evolution of the packages.. M&M's chocolate market.. Evolution of the range of products.. Conclusion.. The...»
Starbucks Corporation
Synopsis abstract : «Executive summary.. Starbuck's corporation.. Company overview.. History.. Present.. Trends.. External analysis.. Social demographic trends.. Economic climate.. International events.. Technological change.. Legal/Political conditions.. Cultural...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
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