Motown: A history of success

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   6 pages
Document abstract : « Culture, Gerald Lyn Early, 2004 Motow : Music, Money, Sex, and Power, Gerald L. Posner, 2005 Dancing in the Street: Motown and the Cultural Politics of Detroit ...»

Synopsis abstract : «Introduction.. The creation of the Motown Record Label.. Crossover.. A particular sound.. A factory-like strategy to produce hits.. Brilliant songwriters: The example of Holland-Dozier-Holland.. Talented musicians.. Great Singers turned into stars:...»

M&M's, the "funniest" strategy

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : « American consumer market M&M s increased its marketing politics. In 2004, M&M s would spend 80 million US doing their homework together and listening to music. ...»

Synopsis abstract : «Introduction.. History.. The first target.. The second target.. Evolution of the characters from their creation to present days.. Evolution of the packages.. M&M's chocolate market.. Evolution of the range of products.. Conclusion.. The...»

Starbucks Corporation

Business & market   |   Business strategy   |   Presentation   |   09/25/2008   |   .doc   |   15 pages
Document abstract : « read, socialize, study, or listen to music while enjoying a Trade coffee in fiscal year 2004 and 5,220 where people can socialize, discuss politics or academics ...»

Synopsis abstract : «Executive summary.. Starbuck's corporation.. Company overview.. History.. Present.. Trends.. External analysis.. Social demographic trends.. Economic climate.. International events.. Technological change.. Legal/Political conditions.. Cultural...»

Entrepreneurship and the Indian retail industry

Business & market   |   Business strategy   |   Term papers   |   04/14/2009   |   .doc   |   26 pages
Document abstract : « In 2004, he founded a human spaceflight startup company called of device, whether it be a music player or active in the fields of either politics or business ...»

Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « Napster and its subsequent imitators allow users to see music files on each other s on issues that matter most to their users, such as politics, money, war ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

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