The study of a famous Australian wine company : Banrock Station
Synopsis abstract : «Introduction.. How to meet the demands of a new market?. How to find necessary communication tools?. How to use the brand name 'Australia' as a market position reinforcement?. A name for each wine.. A possible creation of a label.. Teaching...»
Almasah international real estate: The real estate market in Dubai
Synopsis abstract : «Introduction.. Description on Dubai's real estate market and its environment.. Presentation of the economy.. Factors leading to this unprecedented growth.. Deeper look at the Real Estate Market in Dubai.. Supply/demand outlook.. Examples of a small...»
How do companies maximize the return on corporate philanthropy?
Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»
The democratization of luxury
Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
"Dr Tasty": Business plan of a healthy fast-food
Synopsis abstract : «Executive summary.. The offer.. The market.. The staff.. Financing.. Presentation.. The project (Description, SWOT).. The means (new technology and patent).. Market and competitors.. Nature of the market.. Customers.. Competitors.. Strategies of 'Dr...»
A Study on customer satisfaction towards Cipla products
Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»
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