The study of a famous Australian wine company : Banrock Station
Synopsis abstract : «Introduction.. How to meet the demands of a new market?. How to find necessary communication tools?. How to use the brand name 'Australia' as a market position reinforcement?. A name for each wine.. A possible creation of a label.. Teaching...»
The Chinese wine market (2006)
Synopsis abstract : «Executive summary.. China wine market.. Current situation.. Market summary: Demography, needs, trends and growth.. SWOT Analysis.. Competition.. Key to success.. Critical issues.. Marketing strategy.. Marketing mission.. Marketing...»
Heineken premium light
Synopsis abstract : «Introduction.. Heineken Premium Light in the US Market.. Marketing plan.. Results.. Success factors.. What about the launch of the Heineken Premium Light in France?. The development of the light product category in France.. Marketing plan for the...»
Heineken premium light
Synopsis abstract : «Introduction.. Heineken Premium Light in the US Market.. Marketing plan.. Results.. Success factors.. What about the launch of the Heineken Premium Light in France?. The development of the light product category in France.. Marketing plan for the...»
Implementing Monoprix in Japan
Synopsis abstract : «General introduction.. Executive summary.. Objective.. Company summary.. Company ownership.. Products.. Japan business environment summery.. General strategy.. Entry means: Choosing local partner.. Business scale and category.. Target...»
Strategies of expansion at the time of deceleration: The case of LVMH
Synopsis abstract : «Introduction.. Background to the dissertation topic.. The global economic situation.. The luxury industry: Key drivers of the market.. Presentation of the company LVMH.. Research objectives.. Research problem.. The objectives of the...»
A study on Ramee guestline hotel
Synopsis abstract : «Introduction/executive summary. Industry profile. Introduction. Origin of the hospitality industry. Introduction to hotels. Growth and development of hotel industry. Classifcation of hotels. Present scenario of the hotel industry in India. Prospects...»
From Eurodisney to Disneyland Resort Paris
Synopsis abstract : «Introduction. The creator of Mickey: Walter Elias Disney. Disney merchandising. Birth of Disneyland. History of Disney parks. In the beginning . The success of Disneyland. Timeline. Disneyland resort Paris. Main Street...»
The democratization of luxury
Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
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