Google case study
Synopsis abstract : «Introduction.. The factors being the Google's early success.. Concerning the corporate values and the corporate culture.. The search business has or not to be concentrated.. Search as Winner-take-all business.. The deal with AOL.. Microsoft, AOL and...»
Toyota case
Synopsis abstract : «Executive summary.. Introduction.. Charisma of the CEO.. Obsession for details.. Search for excellence.. Marketing strategy.. Adaptability and responsiveness.. Management of risks.. Trends and innovation.. Problems of Toyota's...»
Google as an organization and evaluating its strategic management
Synopsis abstract : «Executive Summary. Google?Company Overview. Cater to every need . Encourage creativity . Effective communication . Google Strategy. Internal and External Business Environment. Long-Term Objectives/Vision/Values. Grand and Generic...»
Microsoft's Pursuit of Yahoo!
Synopsis abstract : «Company Profile.. Microsoft.. Yahoo.. Google.. Pros of Competing With Google.. Yahoo's Past.. To Avoid Microsoft Takeover.. Other Options Recently Investigated. Challenges to Overcome.....»
www.DreamShare.com : "The place to share your dreams
Synopsis abstract : «Concept . Content. Main page. Personal page. Site map. Primary navigation. Secondary navigation. Target. Advertising actions. Banner. First idea. Second idea. Third idea. Fourth idea. Viral campaign....»
The case of Google
Synopsis abstract : «Google Inc. Some figures about Google Inc. Google's philosophy. The key factors behind Google's early success. Can the search business become more concentrated?. Is 'search' a winner-take-all business?. In renewing its deal with AOL, could Google...»
Brand management in retailing in India
Synopsis abstract : «Introduction. Research objective. Research methodology. An overview of marketing. Definition of marketing. Marketing mix. An overview of product management. What is product?. Three aspects of product. Classifications of product. Types of...»
The buyer decision process: How demographics affect purchasing decisions
Synopsis abstract : «Introduction.. Buyer Decision Process.. Explanation of the process through interviews.. Need recognition.. Information search.. Evaluation of alternatives.. Purchase decision.. Post purchasing behavior.. Conclusion.....»
Analyzing buyer behavior in relation to Aviva Life Insurance in India
Synopsis abstract : «Executive summary. Objective. Analysis. Pattern of arriving at brand choice. Conclusion. Appendices....»
A study on the Indian railways
Synopsis abstract : «Introduction. Meaning and definition of marketing management. Understanding the customer and customer satisfaction. Meaning of railway. Communication revolution. The first railways station in the world. History of railways in India. Development of...»
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