The ethics in advertising

Business & market   |   Marketing   |   Term papers   |   03/12/2009   |   .doc   |   26 pages
Document abstract : « to subscribe to and to apply the codes of professional ethics which already tobacco industry, the focus will be on eliminating alcohol advertising that targets ...»

Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»

Comments on "Thank you for smoking" by Jason Reitman in the light of business ethics

Arts & media   |   Film studies   |   Presentation   |   01/16/2009   |   .doc   |   3 pages
Document abstract : « They represent the alcohol and gun industry, and that on this account utilitarian ethics have at at lobbying, and placing cigarettes in movies and advertising. ...»

Synopsis abstract : «Introduction.. Nick's only real friends.. A deal for product placement in a sci-fi blockbuster.. An example of the perfect negation of business ethics.. Nick respects freedom of opinion above all. . Conclusion.. Bibliogr...»

The study of a famous Australian wine company : Banrock Station

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : « of the problems linked with alcohol consumption and Ethics and consumption are two important elements that on the three elements of the advertising skills: the ...»

Synopsis abstract : «Introduction.. How to meet the demands of a new market?. How to find necessary communication tools?. How to use the brand name 'Australia' as a market position reinforcement?. A name for each wine.. A possible creation of a label.. Teaching...»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « be given an opportunity to reply recurs throughout media law and ethics. financial services would be weak areas while tobacco and alcohol advertising would be ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

"La Femme Provocateur": The impact of the sexualized female image on adolescent females

Social studies   |   Psychology   |   Case study   |   04/21/2008   |   .doc   |   10 pages
Document abstract : « about sex and objectification, sex and alcohol, sex and Journal of Mass Media Ethics, 19(1), 56-71. Sex in advertising research: A review of content, effects ...»

Synopsis abstract : «Introduction.. La Femme Provocateur. Gender Roles. Visible Effects of the 'Femme Provocateur' in Society. Early sex rates. Adolescent Effects and self esteem. Previous educational based studies. Research question. 'The Way to Be' and related...»

Almasah international real estate: The real estate market in Dubai

Business & market   |   Business strategy   |   Market study   |   01/20/2009   |   .doc   |   41 pages
Document abstract : « the government might implement sales taxes on tobacco and alcohol. up -Weak customer service -Weak business ethics (agents) -Lack of advertising -Lack of ...»

Synopsis abstract : «Introduction.. Description on Dubai's real estate market and its environment.. Presentation of the economy.. Factors leading to this unprecedented growth.. Deeper look at the Real Estate Market in Dubai.. Supply/demand outlook.. Examples of a small...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « impact in the luxury sector than simple media advertising. had to adapt to a code of ethics and rigorous resulting from the universe of alcohol based perfumery ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

A study of human resources development climate in hospitals and its impact on patient satisfaction

Business & market   |   Human resources   |   Research papers   |   05/28/2009   |   .doc   |   43 pages
Document abstract : « Workers care for residents of assisted-living facilities, alcohol and drug rehabilitation and baby feeds under the influence of commercial advertising on radio ...»

Synopsis abstract : «...»

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