Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   7 pages
Document abstract : « Corporate Societal Marketing is designed to encompass marketing initiatives that have supports the National Autistic Society by advertising on autism to raise ...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

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