Marketing using sports in India

Business & market   |   Marketing   |   Theses   |   05/08/2009   |   .doc   |   38 pages
Document abstract : « Players, events, broadcast and media coverage, clothing and merchandising and Mohenjodaro confirm that during the Indus valley civilization ( 2500 - 1550 BC ...»

Synopsis abstract : «Introduction. The history of sports in India. Sports in ancient India. Popular sports in India. History of cricket. History of hockey. History of lawn tennis. History of golf. Rajiv Gandhi Khel Ratna awards winners in India. Arjuna...»

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