The future for the French customer loyalty programs

Business & market   |   Business strategy   |   Term papers   |   05/16/2009   |   .doc   |   15 pages
Document abstract : «The problem statement; The preliminary literature review: Concepts of customer relationship management; Definition of the customer loyalty; Best loyalty programs ...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : « and identify the relationship between customer satisfaction and customer loyalty Customer Loyalty has been one of the most misunderstood concepts of recent ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Business & market   |   Management   |   Term papers   |   05/13/2009   |   .doc   |   24 pages
Document abstract : « of literature, which has reviewed theories and concepts of the CRM process, quality customer service, customer s satisfaction and at the end customers loyalty. ...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

Basic concepts of CRM

Business & market   |   Management   |   Term papers   |   05/28/2009   |   .doc   |   23 pages
Document abstract : « of CRM; CRM model; Basic concepts of CRM: Customer relationship management (CRM) is first and foremost can more powerfully foster guest satisfaction and loyalty. ...»

Synopsis abstract : «What is customer relationship management?. Origin of CRM: history. The value of CRM . Aspects of CRM. Operational CRM. Collaborative CRM. Analytical CRM. Technology considerations. Key functionalities. Marketing. Sales. Service. Privacy and data...»

Service marketing in multiplex

Business & market   |   Marketing   |   Indian project   |   08/28/2009   |   .doc   |   110 pages
Document abstract : « inside This paper examines various Services Marketing concepts, such as profile, customer expectation, customer satisfaction, customer loyalty, usage frequency ...»

Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « satisfactions to the customer through marketing concepts. directly influence intention to repurchase and loyalty. to wards enhancing customer satisfaction: In ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « Relationship Management (CRM) is one of those magnificent concepts that swept customer service, but in incentives, gifts and other perks for customer loyalty. ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

Indian electricity, potential market research, doing business in the Indian Subcontinent

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   5 pages
Document abstract : « in the Indian middle class, and new products and concepts must go support and service standards are becoming crucial determinants of customer loyalty in all ...»

Synopsis abstract : «Doing business in the Indian Subcontinent.. Relevant countries for staring business in Indian Subcontinent.. Establishment plan strategy for entering the market.. Marketing plan strategy for doing business.. Plan strategy evaluation for cost &...»

The importance of CRM in the insurance sector

Business & market   |   Management   |   Term papers   |   05/09/2009   |   .doc   |   4 pages
Document abstract : « The concepts of creating customer lifetime value are analyzed with the profit from an effective complaint resolution as it earns them customer loyalty. ...»

Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»

The need of customer relationship management (CRM) to succeed in the world of business

Business & market   |   Business strategy   |   Term papers   |   10/14/2009   |   .doc   |   26 pages
Document abstract : « Data analysis. Customer satisfaction and loyalty; One to Call centers; Customer interactive marketing; Examples of Challenges and concepts in CRM; The six E's of ...»

Synopsis abstract : «Introduction. The advent of relationship marketing. Relationship marketing . The customer value chain. The concept of relationship marketing includes. From relationship marketing to customer relationship management. Goal of improving productivity in...»

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