The future for the French customer loyalty programs
Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»
The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)
Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»
Customer Loyalty
Synopsis abstract : «Introduction. Difference between a satisfied and a loyal Customer. The 3 different customer attitudes . Opportunities. How to build customer loyalty. Customer loyalty programs. Improve the loyalty of your customers....»
The customer is the king: Relationship marketing
Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail â Loyalty programs . Different levels of relationship. Tools to develop strong customer...»
What is Emotion Marketing'?
Synopsis abstract : «Abstract. Introduction. Definition. Concept. Strategy. Emotion marketing model-The value star. Implementation. Case example - Saturn. Use emotion to create interest. Make customers feel welcomed. Ensure buying experience pleasant and...»
A study on customer relationship management
Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»
Conceptual framework of CRM in hotels
Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»
Capital One: An analysis
Synopsis abstract : «Introduction. Critically evaluation of the business model and the information based strategy. An evaluation of Capital One's approaches to customer retention and customer termination. Capital One's approach to internal marketing. Evaluation of...»
Strategic management: Mercator Dolenjska
Synopsis abstract : «Introduction.. An ambitious project.. The motivations and objectives of the Lisbon strategy.. A changing economic context.. A half-hearted assessment.. Progress have been accomplished.. Deficit of implementation.. Perspectives.. The mid-term review:...»
Looking at how and where CRM can help an organization
Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of CRM. Introduction. A...»
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