The hospitality industry

Economics & finance   |   Economics   |   Presentation   |   01/15/2009   |   .doc   |   6 pages
Document abstract : « Nevertheless, the fact is, training and development of staff, are inefficient if result by the quality of service and developing customer loyalty by providing ...»

Synopsis abstract : «Introduction.. Hospitality definition & characteristics.. Financial strategy.. Human resources strategy.. Marketing strategy.. Conclusion.. References.....»

Employee retention: Myths and methods

Business & market   |   Human resources   |   Research papers   |   04/03/2009   |   .doc   |   35 pages
Document abstract : « your marketing-communication efforts by helping you build customer loyalty by distinguishing employees to fill these needs, recruiting and training the best ...»

Synopsis abstract : «Introduction. Employee retention strategies. Role of human resource management. Importance of retaining employees. 3 Rs of employee retention. Respect, recognition and rewards. KEi's employee retention model. Philosophy that sets employee retention...»

Case study: Woolworths turnaround strategy 2007

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : « increased sales, and creating brand loyalty. How to get there: Internal development Staff rewards and training will increase customer service capabilities and ...»

Synopsis abstract : «Introduction.. The industry's dominant economic features.. Forces that drive the industry change and impact of each on competitive intensity and industry profitability. . The market positions that rivals occupy.. The strategic moves that rivals...»

A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « increase customer loyalty, decrease customer turnover, decrease marketing costs (associated with customer acquisition and customer ?training?), increase sales ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

Capital One: An analysis

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   8 pages
Document abstract : « significantly in them (ie through training and development is, effectively delivering its customer service proposition employees to pledge their loyalty to the ...»

Synopsis abstract : «Introduction. Critically evaluation of the business model and the information based strategy. An evaluation of Capital One's approaches to customer retention and customer termination. Capital One's approach to internal marketing. Evaluation of...»

Starbucks Corporation

Business & market   |   Business strategy   |   Presentation   |   09/25/2008   |   .doc   |   15 pages
Document abstract : « In addition to extensive training, Starbucks also finds and purchases the for Starbucks success over past decades; building customer loyalty, increasing word ...»

Synopsis abstract : «Executive summary.. Starbuck's corporation.. Company overview.. History.. Present.. Trends.. External analysis.. Social demographic trends.. Economic climate.. International events.. Technological change.. Legal/Political conditions.. Cultural...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « a high sense of brand loyalty and arresting CUSTOMER SATISFACTION : Customer satisfaction is the level of Conduct training programs for paramedical personnel. ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Genetics: Case France and bio-technologies (business model)

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   15 pages
Document abstract : « thanks to different internal marketing means: Assertiveness training week-ends solution gives them the opportunity of developing customer loyalty and dependence ...»

Synopsis abstract : «Project's genesis and context.. Management and infrastructures.. The Herbfree system in the organization.. Staff and infrastructures evolutions.. Management issues.. Market research.. Demand research.. Customer...»

Indian electricity, potential market research, doing business in the Indian Subcontinent

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   5 pages
Document abstract : « PARTNERS for after-selling: technical and engineering training with engineers service standards are becoming crucial determinants of customer loyalty in all ...»

Synopsis abstract : «Doing business in the Indian Subcontinent.. Relevant countries for staring business in Indian Subcontinent.. Establishment plan strategy for entering the market.. Marketing plan strategy for doing business.. Plan strategy evaluation for cost &...»

Tesco case (2005)

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   4 pages
Document abstract : « different language between headquarters and local subsidiaries, or training misunderstandings Scoring Points: How Tesco Is Winning Customer Loyalty, Clive Humby ...»

Synopsis abstract : «Executive summary.. Domestic growth of Tesco.. Global expansion of Tesco.. Ability to reach the good markets.. Good combination of the 4 Ts.. A global management scheme.. How Tesco learn from other...»

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