Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « the company being more effective than competitors agency organization and client-agency-relationship (CAR is for developing an advertising communication strategy ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

Effective Media Strategies

Social studies   |   Psychology   |   Term papers   |   12/11/2007   |   .doc   |   18 pages
Document abstract : « the media; they had a contentious relationship at best opportunities to think about how effective your actions can be conducted by the advertising agency or by ...»

Synopsis abstract : «Goal. Determining possible media. Teories that have shaped the way we understand the effects of media. Agenda-setting. Framing. Priming. Define the audience. Budget. Plan, timeline, and management....»

The ethics in advertising

Business & market   |   Marketing   |   Term papers   |   03/12/2009   |   .doc   |   26 pages
Document abstract : « it intrudes upon the parent-child relationship and seeks though, they are only as effective as the possession of advertiser and the advertising agency prior to ...»

Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « Press media remain the most popular and effective method of By advertising in a local or regional newspaper, the The advertiser or his agency has to enter into ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

A study on event management

Business & market   |   Marketing   |   Term papers   |   03/19/2009   |   .doc   |   23 pages
Document abstract : « a new comer in this field is to be cost effective. Management wing mainly, focus on their clients in advertising. the views of their advertisement agency also. ...»

Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»

A study on various recruitment sources and their effectiveness

Business & market   |   Management   |   Term papers   |   05/28/2009   |   .doc   |   9 pages
Document abstract : « this strategic function to an external agency or consultant pool of candidates, they are not effective in sourcing a lot of time and money re-advertising and re ...»

Synopsis abstract : «Introduction. The process of recruitment. Traditional approach v/s behavioral approach. Internal promotions v/s external recruitment. Employee referrals and [ti]word of mouth[ti] recruitments. Third party consultants or...»

Building digital brands

Business & market   |   Marketing   |   Term papers   |   04/29/2009   |   .doc   |   40 pages
Document abstract : « The Internet offers cost-effective alternatives to We believe that traditional agency business models simply will not work for Internet advertising. ...»

Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « through the various information sources like advertising , word of Cost-effective chemical synthesis: The track record for Medicines Control Agency (MCA), UK. ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Overview of Tata Chemicals Ltd

Business & market   |   Business strategy   |   Theses   |   03/12/2009   |   .doc   |   58 pages
Document abstract : « PIA (Project Implementing Agency) for implementing associated stakeholders through effective communication and brand positioning and advertising campaign for ...»

Synopsis abstract : «Industry Overview. About Tata Chemicals Business. Introduction to TCL. SHE Policy. Production department. Introduction. Products and by Products of TCL. Chemicals Products. Food Addictive Products. Marketing department. Introduction. Market...»

E-commerce and the ready-made garment industries

Business & market   |   Business strategy   |   Theses   |   05/26/2009   |   .doc   |   40 pages
Document abstract : « in the export market with an effective system to informational and serve as an advertising/promotional tool register it with InterNIC, the agency that registers ...»

Synopsis abstract : «...»

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