Clarins : Yesterday and today

Business & market   |   Business strategy   |   Term papers   |   05/17/2009   |   .doc   |   28 pages
Document abstract : « brands in competition with Clarins are Lancôme, Helena Rubinstein, Giorgio Armani, Shu Uemura care and make-up brand is Shiseido and the perfume brands are ...»

Synopsis abstract : «Terms of reference. Company review. Executive summary. Marketing audit. External marketing audit. Internal marketing audit. Strategic issues analysis. SWOT analysis. Marketing objectives. Strategic thrust. Strategic objectives. New products...»

Strategy of L'Oreal

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   21 pages
Document abstract : « supported by the brands Giorgio Armani, confirming its position as world leader in male perfumes, Lancôme with the success of the perfume Hypnôse, Biotherm ...»

Synopsis abstract : «Presentation of L'Oreal group.. History of the group.. Group profile.. Group's activity.. Some figures.. The different levels of strategy implemented at group level.. External diagnosis.. Macro environment.. Industry.. Competition and...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « Cacharel, Guy Laroche, Giorgio Armani, Paloma Picasso and Lanvin. The Elf Aquitaine group, via its subsidiary company Sanofi, produces the perfume bases for ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

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