Giorgio Armani

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   36 slides
Document abstract : « Leveraging its strong brand equity in the fashion apparel market, Giorgio Armani has ventured into other related categories like eyewear, watches and cosmetics ...»

Synopsis abstract : «Company history. The Armani business model. The strategy. 3 staple principles. Brand stretching strategy: a lifestyle brand. Brand extension. Brand extension: the philosophy. Product portfolio. Brand portfolio. Financial soundness. Vertical...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « or corners of department stores, Jewelry and watches selection: the least Giorgio Armani, the most prestigious, Armani Collezioni, Emporio Armani, Armani Jean ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

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