Marketing case study: Gucci

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   18 pages
Document abstract : « Micro-environment. Gucci: The brand and its worth. With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. ...»

Synopsis abstract : «Market analysis.. The luxury market.. The Macro environment.. Micro-environment.. Gucci: The brand and its worth.. SWOT analysis.. The Gucci values.. Positioning the brand.. The marketing strategy of the brand.. The Gucci clientele.. The Gucci...»

Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Business & market   |   Marketing   |   Case study   |   05/17/2009   |   .doc   |   4 pages
Document abstract : « References. Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY) The two advertisements Gucci Donna Karan NewYork 1- Discuss the ...»

Synopsis abstract : «introduction. Gucci vs Donna Karan New York. The brands. The adverts. Analyze and assess the positioning strategy of both brands. Targets personality. Motivations and needs. Conclusion. Appendix. Observational or modeling learni...»

Sergio Rossi : challenges in the emerging market

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   51 slides
Document abstract : « For other luxury multi-product brands as LV, Gucci, Prada, they still focus on their core businesses Challenges : Immature and complicated market (sales and ...»

Synopsis abstract : «The brand history: at the beginning.. International development.. Joining the Gucci Group.. Partnership with the Gucci Group: a new step forward.. About Gucci Group.. Brands' acquisition from 1999.. Sergio Rossi and the competition.. Sergio Rossi...»

Acquisition of Puma by the PPR Group

Business & market   |   Management   |   Term papers   |   05/17/2009   |   .doc   |   3 pages
Document abstract : « He decided to purchase the GUCCI group, as it is currently one of the most powerful groups in the luxury sector of merchandising. ...»

Synopsis abstract : «Introduction. Acquisition of Puma by the PPR Group. Presentation of the PPR Group. Presentation of Puma. Conclusion. Bibliography....»

Strategies of expansion at the time of deceleration: The case of LVMH

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   10 pages
Document abstract : « Sales by Geographic Regions in 2002 Japan Asia Europe North America Rest of the World Bulgaria 21.0% 17.0% 37.0% 21.0% 4.0% Gucci 22.5% 17.9 ...»

Synopsis abstract : «Introduction.. Background to the dissertation topic.. The global economic situation.. The luxury industry: Key drivers of the market.. Presentation of the company LVMH.. Research objectives.. Research problem.. The objectives of the...»

Indian advertising: Perpetuating systems of gender, class and color

Business & market   |   Marketing   |   Presentation   |   02/05/2009   |   .doc   |   4 pages
Document abstract : « goods"-from around the world. Even luxury brands such as Gucci and Louis Vuitton have set up shop in India. According to a recent ...»

Synopsis abstract : «Introduction.. India's print media industry.. India: Sold on more things then ever before.. Advertisements placed intravenously throughout the content of magazines.. The power of advertising and mass media.. Conclu...»

The evolution of sex imagery in French advertising

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   17 pages
Document abstract : « even totally explicit. The example of Gucci can be quote with its fragrance Envy Me and its explicit positions. Source : www.ciadvertising ...»

Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»

Business plan for exporting RedGreen Danish chic sportswear products to Japan

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   13 pages
Document abstract : « A 2002 survey found that 94 percent of Tokyo women in their 20's own a Louis Vuitton product; 92 percent own Gucci, 58 percent own Prada, 52 percent own Chanel ...»

Synopsis abstract : «Abstract.. Overview: From kimono to western influence and current trends.. Why is Japan a good market?. Business environment.. Description of Japanese fashion.. Why would it be a success in Japan?. Different steps to be followed in order to enter...»

Swot analysis of the Asian luxury market: LVMH

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   3 pages
Document abstract : « A high competition level: All luxury brands have already been implanted in the Asian market; they have a lot of stores in strategic places (Gucci, Prada, Chanel ...»

Synopsis abstract : «External analysis of the Asian luxury market . Opportunities . Threats . Internal analysis. Strengths. Weaknesses. Bibliography ....»

Decisions of investments in the Stock Exchange - The case study of Burberry

Business & market   |   Business strategy   |   Case study   |   05/14/2009   |   .doc   |   5 pages
Document abstract : « a strong competition The British luxury brand has serious competitors and it is difficult for the brand to battle the foreign brands like Channel, Dior or Gucci ...»

Synopsis abstract : «Introduction: General presentation. Strengths and weaknesses. Opportunities and threats. Financial analysis and the . Conclusion and recommendations. Bibliography....»

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