The BBC

Arts & media   |   Journalism   |   Term papers   |   05/14/2009   |   .doc   |   3 pages
Document abstract : « However, the BBC encountered competition first in 1955, with ITV, but it has rapidly revealed itself to have better quality than its rival. ...»

Synopsis abstract : «Introduction. A brief history of the BBC and the current situation . The beginnings of telecommunications. The success of the BBC after the WW II. The difficulties of the media nowadays. Service offered by BBC. The BBC legal status . The running of...»

The Magazine Press in Britain

Philosophy & literature   |   Literature   |   Research papers   |   05/17/2007   |   .doc   |   4 pages
Document abstract : « daily program). Hence Radio Times (BBC) and TV Times (IPC for ITV) were the uncontested leaders in the TV listings sector. But with ...»

Synopsis abstract : «Introduction. An industry characterised by its dynamism and diversity. A thriving sector. A variety of publishers and publications. An overview of the different types of magazines . Women and men's magazines. TV listings. Customer...»

To what extent is Richard Branson, the English Tycoon, a very influential person in the British political life?

Economics & finance   |   Economics   |   Presentation   |   01/23/2007   |   .doc   |   11 pages
Document abstract : « country s airline legislation. Similarly, Branson is now standing against the logic of NTL merging with ITV. For him, this move ...»

Synopsis abstract : «Introduction. How Richard Branson built his own empire and his image. Branson's success and failure vs. British institutions. How Richard Branson succeeded in the airline industry. The difficult relations between Richard Branson and the British...»

The Case of Dasani

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   18 pages
Document abstract : « We want the target to see our ads so we want to organize 3 spots per days on 2 different channels for 10 weeks (BBC1 and Sky or ITV). ...»

Synopsis abstract : «Introduction.. Description of the current brand situation.. The market of the water.. Brand history.. Brand equity management system.. The 4P of Kotler.. Porter matrix.. SWOT analyze.. Our proposal: The new marketing strategy.. The customer based...»

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