The future for the French customer loyalty programs

Business & market   |   Business strategy   |   Term papers   |   05/16/2009   |   .doc   |   15 pages
Document abstract : « by Lehu (2008). Lots of companies suggest free loyalty cards for every customer unconditionally. This trivialization has negative ...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : « Craig, Tesco, 2004, cited in Web 3). The market research company Mintel, says that there is mixed evidence that loyalty cards really do promote loyalty. ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

The study on factors influencing people in purchasing prepaid cards

Social studies   |   Psychology   |   Indian project   |   03/05/2009   |   .doc   |   33 pages
Document abstract : « A typical return on investment for a loyalty programme is in excess of 200 STUDY: To identify the expectations of the customers before purchasing prepaid cards. ...»

Synopsis abstract : «Abstract. Company profile. Hutchison Telecom sector. Hutch in India. Operator. Hutch world wide. What can you expect from a career at Hutchison. Hutch product profile. Going Hutch. Sim card. Saying hi. For your security. Personal Identification...»

Conceptual framework of CRM in hotels

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   19 pages
Document abstract : « It is important for the program to be different in order to attract the guests who carry other loyalty cards, as well as identify and retain the best customers ...»

Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»

Customer Loyalty

Business & market   |   Management   |   Presentation   |   11/30/2006   |   .doc   |   6 pages
Document abstract : « Customer Loyalty Programs In Customer Loyalty Programs (CLP), schemes can range from high-tech ones, such as smart cards and air miles, to less sophisticated ...»

Synopsis abstract : «Introduction. Difference between a satisfied and a loyal Customer. The 3 different customer attitudes . Opportunities. How to build customer loyalty. Customer loyalty programs. Improve the loyalty of your customers....»

Nordstrom Inc

Business & market   |   Business strategy   |   Case study   |   08/06/2008   |   .doc   |   4 pages
Document abstract : « The Credit segment of Nordstrom Inc. offers these credit and debit cards which feature a shopping-based loyalty program. The Direct segment of Nordstrom Inc. ...»

Synopsis abstract : «Background of the company.. Industry description.. Company description.. Mission statement.. SWOT analysis.. Strengths.. Weaknesses.. Opportunities.. Threats.....»

The importance of plastic money in today's scenario

Economics & finance   |   Finance   |   Theses   |   05/10/2009   |   .doc   |   69 pages
Document abstract : « Hassle-free travel - Utility bill payments made easy - Repaying loyalty with interest - Wide acceptance - Cash at your fingertips - Add-on Cards - Save while ...»

Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»

Globalization and the unmarked inclination in the Indian banking sector

Economics & finance   |   Finance   |   Term papers   |   03/24/2009   |   .doc   |   6 pages
Document abstract : « Normally, payments are made through cash, cheque, drafts and credit cards. barriers Cost minimized for customers It helps to maintain customer loyalty Web site ...»

Synopsis abstract : «Introduction. Information technology. Application of information technology. Benefits of E-banking services. Reasons for poor achievement. Conclusion . Bibliography....»

Study of Auchan: Understanding its consumers behaviour

Business & market   |   Marketing   |   Market study   |   01/13/2009   |   .doc   |   4 pages
Document abstract : « In addition to that, there are several fidelity cards. become loyal to the store, and ?all retailers would like to increase their customers' store loyalty?. ...»

Synopsis abstract : «Introduction.. Auchan and its environment.. Auchan and its strategy.. What are the main weaknesses of Auchan and their consequences?. Purchases with habitual decision making.. Stock-outs.. Retail atmospherics.. What does Auchan do to know and...»

What is ‘Emotion Marketing'?

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   7 pages
Document abstract : « Communication is ongoing with service reminders, birthday cards for the car, and invitations the mean to go from short-term satisfaction to long-term loyalty. ...»

Synopsis abstract : «Abstract. Introduction. Definition. Concept. Strategy. Emotion marketing model-The value star. Implementation. Case example - Saturn. Use emotion to create interest. Make customers feel welcomed. Ensure buying experience pleasant and...»

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