The ethics in advertising

Business & market   |   Marketing   |   Term papers   |   03/12/2009   |   .doc   |   26 pages
Document abstract : « and managers of the media which carry advertising to make order to protect their interests in relation to commercial Public authorities also have a role to play ...»

Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»

The evolution of sex imagery in French advertising

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   17 pages
Document abstract : « each product, even if there is no relation between the account and then to reorganize their public image The ethics concerning the advertising consider the sex ...»

Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»

Communication and media

Social studies   |   Journalism   |   Term papers   |   06/17/2009   |   .doc   |   6 pages
Document abstract : « mass-media techniques such as advertising and propaganda. the first printed newspaper Relation in Strasbourg 1690: Public Occurrences in Boston became the first ...»

Synopsis abstract : «Introduction. Communication. Five stages of communication. Oral . Pictographic . Written . Printed . Electronic . What is media?. History. Etymology and usage. The internet and mass media. Ethics in media. Conclusion....»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « of the data collection process in relation to the The selling message reaches the public while it is and magazines, the commissions of advertising agencies, etc ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system

Social studies   |   Educational studies   |   Theses   |   05/05/2009   |   .doc   |   71 pages
Document abstract : « studies on usage of technology in relation to the major online retrieval systems and public packet-switched the junk mail of cyberspace, advertising and other ...»

Synopsis abstract : «Introduction. Usage of e-mail. Computer characteristics . E-mail communication . E-mail Abuse. The future. Technology integration to equate students. Continuing education among African Americans. Multiple impacts of introducing technology into...»

The political influence on organization decision making towards corporate social responsability: a socio economic approach

Economics & finance   |   Economics   |   Presentation   |   07/27/2006   |   .doc   |   30 pages
Document abstract : « not only financial investment in advertising, public relations and hypothesis is about the relation between NGOs Corporate Strategy, and Public Policy: NGOs as ...»

Synopsis abstract : «Research design. Objects of research. Acknowledgement. The political field around csr. Introduction. The impact of globalization. Different actors: ngos and governments. The working of the field. The dependency of organizations. Introduction. The...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « the various information sources like advertising , word of performance ( or out come ) in relation to the Cipla was registered as a public limited company with ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

How do companies maximize the return on corporate philanthropy?

Business & market   |   Business strategy   |   Presentation   |   07/27/2006   |   .doc   |   36 pages
Document abstract : « This paragraph will discuss the relation between marketing and strategic that philanthropy is used as a form of advertising or public relations, promoting a ...»

Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»

Consumer Protection Act of India: When the consumer is a king

Law & contracts   |   Other law subjects   |   Term papers   |   03/05/2009   |   .doc   |   31 pages
Document abstract : « of a contract or otherwise in relation to any At the same time advertising techniques are packed with in transparency in its systems, the Public Sector still ...»

Synopsis abstract : «Introduction to the act.. Who is a consumer and who is not?. Important definitions.. Rights of consumer.. Redressal machinery under the act.. Consumer disputes redressal agencies.. Consumer protection council.. Complaints.. Who can file a...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « is such as it distances the relation between the noted that sponsoring, patronage and public relations have in the luxury sector than simple media advertising. ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

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