Facilities management
Synopsis abstract : «Introduction. The first and foremost challenge for a construction project . Things to be taken into consideration. The problem of planning permission . Proper licensing. Appointing the professional design team . The laws . C...»
Cultural differences in management
Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»
Quick: Risk management analysis
Synopsis abstract : «Executive summary. Introduction. Program risk management . Planning goals. Organizing/purpose. Risk analysis. Descriptive analysis. Solution analysis . Solution 1. Solution 2. Conclusion. Bibliography....»
International management: McDonald's
Synopsis abstract : «Introduction . McDonald: Company presentation. History . Corporate overview . McDonald's PEST analysis . McDonald's SWOT analysis. McDonald's international management . The franchises . The hierarchy . How McDonald adapts itself to the different...»
Basic concepts of CRM
Synopsis abstract : «What is customer relationship management?. Origin of CRM: history. The value of CRM . Aspects of CRM. Operational CRM. Collaborative CRM. Analytical CRM. Technology considerations. Key functionalities. Marketing. Sales. Service. Privacy and data...»
The services marketing management in a four star hotel: focus on Four Seasons
Synopsis abstract : «Introduction.. Role of servicescape.. Segmentation.. Targeting.. Positioning.. Servicescape.. New segment.. Segmentation.. Targeting.. Positioning.. Conclusion.. References....»
Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
Communication in management
Synopsis abstract : «Introduction.. The main goal in any business.. The four steps to promote communication.. Creating an organizational culture.. Training supervisors and managers to listen.. Removing barriers to open communication.. Managers must actively carry out...»
The hospitality industry
Synopsis abstract : «Introduction.. Hospitality definition & characteristics.. Financial strategy.. Human resources strategy.. Marketing strategy.. Conclusion.. References.....»
A detailed look at brand management
Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»
Our guarantee :
