The Sony Corporation

Business & market   |   Business strategy   |   Presentation   |   09/24/2008   |   .doc   |   8 pages
Document abstract : « plan has historically been to attach themselves to buyers that will continue to buy all lines of Sony's products, from inexpensive digital cameras to high-end ...»

Synopsis abstract : «Company background information.. A SWOT analysis of Sony.. The marketing environment.. Consumer decision-making.. Sony's segmented market.. Conclusion.....»

Eastman Kodak case

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   4 pages
Document abstract : « ranking third in consumer digital camera sales worldwide behind Sony and Canon. company is present in each field of the digital world: cameras, printers, mini ...»

Synopsis abstract : «Executive summary.. Background and main issues.. Analysis.. Kodak's digitally oriented growth strategy 2003. . A foothold in digital cameras sales.. A field in which Kodak is still a leader.. Recommendations...»

A detailed look at brand management

Business & market   |   Management   |   Theses   |   05/12/2009   |   .doc   |   53 pages
Document abstract : « example; (1) the core brand attributes of Sony make it credible and acceptable for Sony to extend the Sony brand into laptops and digital cameras however they ...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « and Group Chief Strategy Officer & Chief Financial Officer of Sony Corporation Motorola from some of the first video games to today's advanced digital cameras. ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

Marketing challenges when targeting developed markets: How to overcome them?

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : « DVD players and recorders, projectors and digital cameras as well. The world's biggest brands ("Sony", "Panasonic", "Philips", "LG" and so on ...»

Synopsis abstract : «Introduction.. Presentation of the (fictional) brand.. Presentation of the company.. The products.. Targeting developed markets.. Identification & evaluation of the challenges.. Recommendations about how the different challenges can be...»

Human connection in international cinema

Arts & media   |   Film studies   |   Presentation   |   08/18/2008   |   .doc   |   7 pages
Document abstract : « are filled with real people walking through and around the ?set?, and at times even hidden cameras were used Sony Pictures Classics, 1998 Before the Rain. Dir. ...»

Synopsis abstract : «Introduction.. Lovers of the Arctic Circle and characterless characters. . Symbolism in The Birds and Lovers of the Arctic Circle.. Portrayal of love between two very specific characters that arises from a unique experience in Walter Salles' Central...»

Global marketing strategies for iron and steel industry

Business & market   |   Marketing   |   Term papers   |   06/18/2009   |   .doc   |   20 pages
Document abstract : « success of individual new hardwire products such as the Sony compact disc Straight extension has been successful with cameras, consumer electronics, and many ...»

Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»

The importance of plastic money in today's scenario

Economics & finance   |   Finance   |   Theses   |   05/10/2009   |   .doc   |   69 pages
Document abstract : « Universal Card Services business, introduction of the Driver's Edge and Sony Citibank cards Choose from a wide range of gifts - cosmetics to cameras, CDs to ...»

Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»

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