The Sony Corporation
Synopsis abstract : «Company background information.. A SWOT analysis of Sony.. The marketing environment.. Consumer decision-making.. Sony's segmented market.. Conclusion.....»
Product Placement: "Casino Royale"
Synopsis abstract : «Introduction. The movie. Produced by Sony Pictures . The Original Soundtrack issued by the Sony BMG Music label. The main character's cellular phone . Ford Motors and the cars in the movie. Other products placed in the movie. The deal made by the...»
Marketing case: Palm
Synopsis abstract : «Steps of the new product process. Target market. Changes required by consumers. Points of difference between palm and substitute products. Reasons for success or failure. Market research. Competition. Market shares. Competitive market...»
DVD: Downright Video Dominance
Synopsis abstract : «Introduction. A new method of home viewing . DVDs and VHS . The special features . Conclusion. Works cited....»
Sample resume : IT analyst
Synopsis abstract : «Profile.. Strengths.. Operating systems, languages and application skills.. Employment.. Awards.. Education.....»
Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities
Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»
Literature review on virtual tour technology
Synopsis abstract : «Introduction.. Technology.. Human and machine interface.. Computer generation of virtual tour.. Networks.. Why are virtual auditory interfaces important?. Environmental realism and ambience.. Presence/immersion.. Collision/tactile...»
Entertainment industries and globalisation: Focus on the music industry
Synopsis abstract : «Introduction.. The music industry in the turmoil of the web.. The situation of the music industry in the globalised economy.. The impact of downloading on the CD market.. A slow and hard adaptation to the technological revolution.. The music...»
Pepsi vs. Coke
Synopsis abstract : «Introduction. The cola clashes. Battle between coca cola and pepsi. History of the Indian soft drink industry. The history of coca cola. The history of pepsi. Pepsi vs coke: Market share. Conclusion. Bibliography....»
Case study: Amazon.com
Synopsis abstract : «Introduction.. Amazon.com business model.. How did Amazon become No 1 in internet distribution?. Revolution of supply and logistic.. Supply chain management.. Extending the range.. Customization.. Amazon: a brand image.. International...»
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