The American TV series as an entertainment product (2007)
Synopsis abstract : «Introduction. A general overview of how American TV series are produced. Contents of American TV series. A personal point of view. Conclusion. Bibliography....»
Analysis of LG products in rural marketing
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Nintendo Corporation Limited
Synopsis abstract : «Abstract.. Background.. Nintendo Corporation - never into the gaming industry.. Game & Watch LCD games.. The 90s for Nintendo.. Satoru Iwata.. Early life,. Hiroshi Yamauchi commenting on the reason he chose Satoru Iwata as his next...»
The iPhone
Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»
Entertainment industries and globalisation: Focus on the music industry
Synopsis abstract : «Introduction.. The music industry in the turmoil of the web.. The situation of the music industry in the globalised economy.. The impact of downloading on the CD market.. A slow and hard adaptation to the technological revolution.. The music...»
Failures of the digital millennium copyright act and its threat to fair use and innovation
Synopsis abstract : «Introduction. Signing of the Digital Millennium Copyright Act - DMCA. Misusing of DMCA. The primary technical problems. Ethical problem between the DMCA and fair usage . The primary and secondary stakeholders. An overview of the ethical...»
Jerry Seinfeld, the artist : What's his deal?
Synopsis abstract : «Introduction. An overview of Jerry Seinfeld and his work. A review of the TV show 'About nothing'. A review of the HBO Comedian Award. An overall study of Jerry Seinfeld's work. Conclusion. Reference....»
Marketing challenges when targeting developed markets: How to overcome them?
Synopsis abstract : «Introduction.. Presentation of the (fictional) brand.. Presentation of the company.. The products.. Targeting developed markets.. Identification & evaluation of the challenges.. Recommendations about how the different challenges can be...»
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
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Advertising atmosphere
Synopsis abstract : «Introduction.. The different types of advertising.. Subliminal message.. The Hidden Persuaders by Vince Packard.. The practice of product placement.. The history of product integration.. The concept of guerrilla marketing.. Jay Conrad Levinson -...»
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