The changing face of consumer behavior in response to organized retail markets in India

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   33 pages
Document abstract : « World's leading coffee chain, Starbucks' enters India through a tie-up with the country's leading Besides, the franchise route is available for big operators. ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

A detailed look at brand management

Business & market   |   Management   |   Theses   |   05/12/2009   |   .doc   |   53 pages
Document abstract : « Razors Gillette Shaving Foam Gillette After Shave Customer Franchise Marketer may example; (1) the core brand attributes of Starbucks are clearly ...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

The strategy of Coca-Cola in China

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   9 pages
Document abstract : « is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. It also takes in charge the running of coffees (Starbucks), food stores (7 ...»

Synopsis abstract : «Introduction. Coca-Cola's return journey to China. Amazing debut (1927-1948). Arduous return (1970-1980). Coca Cola company strategy in China. Reminder: Coca-Cola company's international strategy. A specific production model. An expansive trade...»

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