SELF: A Magazine at its Best
Synopsis abstract : «History and overview. Audience, demographics, circulation, advertising. Design and geography. Common sections. Points of excellence. Beyond the magazine. Ahead of the competition. Critique. Conclusion....»
Ikea & Conforama marketing
Synopsis abstract : «Introduction.. Findings from literature.. Definition.. Why it is important to segment.. Segmentation techniques.. IKEA marketing analysis.. IKEA's presentation.. Market analysis.. Segmentation and positioning.. Marketing mix for each...»
H&M on the Japanese market (2007)
Synopsis abstract : «Introduction.. Japanese environment analysis.. Macro environmental analysis: SLEPT.. Market-specific analysis: 12C.. Japanese market's challenges.. Market entry modes.. Collaboration with Madonna.. Con...»
Corporate gifting: An overview
Synopsis abstract : «Introduction to market and marketing. Marketing research. Consumer behavior and modern market. Major factor influencing consumer behavior. How buyers perceive themselves and products they buy. Industry profile. International gift giving...»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
The mysterious history of Scientology
Synopsis abstract : «Introduction.. What Scientology is.. The philosophy's common intersection of celebrity and culture clashed.. The exact tenants of Scientology.. Complex philosophy and focus on mental clarity.. The exposure of the Xenu origin story.. Scientology's...»
Robert Johnson: A profile
Synopsis abstract : «Introduction.. America - the land of oppertunity.. The son of a factory worker - Robert Johnson.. Robert Johnson's prior experiences in running a business.. Johnson and BET.. 1991, BET reached 31 million subscribers - Johnson's move to make the...»
Lucozade Sport vs. Highland Spring
Synopsis abstract : «The projected images created by advertisements and brands.. Lucozade Sport as UK's favourite sports drink.. Projected advertisement and the creation of an image of natural pureness.. Techniques employed by the marketers.. Highland Spring's use of...»
Ideological Ephemera: Why Zines will survive the internet ?
Synopsis abstract : «Introduction.. A brief history of Zines.. Definition for a genre of publication that resists generalization.. Freedman's definition.. Artistic intensity and ideological purposefulness.. The radical trend of Dada publications as an ideological...»
Let's Talk About Girls: The Negative Impact of Feminism on Modern Society
Synopsis abstract : «Introduction. Feminism as a successful philosophy. First wave feminism and the right to vote. Second wave feminism for equality in the work force. Second wave feminism for equality in education. Third wave feminism for women's choice. Feminism as an...»
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