SELF: A Magazine at its Best

Philosophy & literature   |   Literature   |   Book review   |   09/05/2007   |   .doc   |   4 pages
Document abstract : « Bibliography. SELF: A Magazine at its Best History and Overview: SELF is a monthly women s fitness and lifestyle magazine published by Condé Nast Publications. ...»

Synopsis abstract : «History and overview. Audience, demographics, circulation, advertising. Design and geography. Common sections. Points of excellence. Beyond the magazine. Ahead of the competition. Critique. Conclusion....»

Ikea & Conforama marketing

Business & market   |   Marketing   |   Case study   |   01/16/2009   |   .doc   |   11 pages
Document abstract : « utilitarian and design products and for its self-store That is paramount is well define its segments in website of CONFORAMA www.capital.fr/magazine Website of ...»

Synopsis abstract : «Introduction.. Findings from literature.. Definition.. Why it is important to segment.. Segmentation techniques.. IKEA marketing analysis.. IKEA's presentation.. Market analysis.. Segmentation and positioning.. Marketing mix for each...»

H&M on the Japanese market (2007)

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   9 pages
Document abstract : « which means that men's values prevail: self-confidence and an extent that it has its own magazine: FRUiTS, which H&M consequently has to do its best to meet ...»

Synopsis abstract : «Introduction.. Japanese environment analysis.. Macro environmental analysis: SLEPT.. Market-specific analysis: 12C.. Japanese market's challenges.. Market entry modes.. Collaboration with Madonna.. Con...»

Corporate gifting: An overview

Business & market   |   Management   |   Term papers   |   05/26/2009   |   .doc   |   7 pages
Document abstract : « The power of self-images as a buying is a colorful, reader-friendly monthly magazine, committed to direct marketing solutions provider with its objective being ...»

Synopsis abstract : «Introduction to market and marketing. Marketing research. Consumer behavior and modern market. Major factor influencing consumer behavior. How buyers perceive themselves and products they buy. Industry profile. International gift giving...»

Building digital brands

Business & market   |   Marketing   |   Term papers   |   04/29/2009   |   .doc   |   40 pages
Document abstract : « 5. Do-it-yourself model: A business (such as McDonald's or IKEA) provides for or facilitates consumer self-service A leading IT magazine in its recent survey ...»

Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»

The mysterious history of Scientology

Political science   |   Social sciences   |   Presentation   |   11/11/2008   |   .doc   |   6 pages
Document abstract : « of Scientology and Dianetics, the self-improvement technique first published in a science fiction magazine. Hubbard was already proclaiming its importance to ...»

Synopsis abstract : «Introduction.. What Scientology is.. The philosophy's common intersection of celebrity and culture clashed.. The exact tenants of Scientology.. Complex philosophy and focus on mental clarity.. The exposure of the Xenu origin story.. Scientology's...»

Robert Johnson: A profile

Political science   |   Social sciences   |   Research papers   |   10/31/2008   |   .doc   |   10 pages
Document abstract : « rekindle fan support for professional basketball in a town that all but abandoned its last NBA Self-Made Millionaires, Fortune Magazine , 21 November ...»

Synopsis abstract : «Introduction.. America - the land of oppertunity.. The son of a factory worker - Robert Johnson.. Robert Johnson's prior experiences in running a business.. Johnson and BET.. 1991, BET reached 31 million subscribers - Johnson's move to make the...»

Lucozade Sport vs. Highland Spring

Business & market   |   Marketing   |   Market study   |   01/12/2009   |   .doc   |   5 pages
Document abstract : « underline their desire for independence, self-sufficiency and been shown in the company Magazine and Highland Spring projected its advertisement in ...»

Synopsis abstract : «The projected images created by advertisements and brands.. Lucozade Sport as UK's favourite sports drink.. Projected advertisement and the creation of an image of natural pureness.. Techniques employed by the marketers.. Highland Spring's use of...»

Ideological Ephemera: Why Zines will survive the internet ?

Philosophy & literature   |   Literature   |   Presentation   |   02/05/2009   |   .doc   |   7 pages
Document abstract : « broad terms, zine is an abbreviation for magazine or fanzine by desire for communication or self-expression (not s definition is telling in its determination to ...»

Synopsis abstract : «Introduction.. A brief history of Zines.. Definition for a genre of publication that resists generalization.. Freedman's definition.. Artistic intensity and ideological purposefulness.. The radical trend of Dada publications as an ideological...»

Let's Talk About Girls: The Negative Impact of Feminism on Modern Society

Political science   |   Social sciences   |   School essay   |   10/19/2007   |   .doc   |   12 pages
Document abstract : « rape polls, sponsored by Ms. magazine, declared that public displays of affection, these self-proclaimed homosexuals instead of in its best interest; otherwise ...»

Synopsis abstract : «Introduction. Feminism as a successful philosophy. First wave feminism and the right to vote. Second wave feminism for equality in the work force. Second wave feminism for equality in education. Third wave feminism for women's choice. Feminism as an...»

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