Senergy

Type :

Presentation

Pages :

20 pages

Format :

.doc

Published date :

01/15/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Executive summary.
1. Marketing analysis summary.
2. Management and staffing summary.
3. Regulatory issues summary.
4. Summary of financial analysis.
Company summary.
1. Company ownership.
2. Company locations and facilities.
Services.
1. Service description.
2. Competitive advantages.
Market analysis.
1. Market opportunities and industry trends.
2. Market research.
3. Market segmentation.
4. Competitive analysis.
Marketing strategy.
1. Target market.
2. Promotional strategy.
3. Pricing strategy.
Management and staffing.
1. Organizational structure.
2. Management team.
3. Labor market issues.
Regulator issues.
Risk analysis.
1. Market risks.
2. Other risks.
Financial analysis.
1. Income statement.
2. Cash flow statement.
3. Projected annual cash flow statement.
Appendix.
Bibliography.

Abstract

Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. senergy Alternative Energy Consulting plans on balancing trade show exhibitions with low cost promotional techniques such as brochures, law signs and business cards. We will also develop a company website, www.senergy-consulting.fr and become a member of the ADEME association to increase our recognition in our industry and demonstrate our environmental engagement. The legal form of senergy is a general partnership to which the five partners contribute in equal amounts. Our management team will consist of five partners with different core competencies working on a full time basis. Eventual profits will be shared equally among the partners. Revenues are projected to increase from 29100 to 49856 € (approximately 72 %) in the first year of operation, from 2006 to 2007. From 2007 to 2008, revenues are expected to grow by another 17%. These projections reflect the increasing number of customers having consultations and eventually installing alternative energy systems.
Because of the nature of senergy Consulting as a consulting business, start-up costs are low. The five owners will make an initial investment of 1500 € each, which will be paid back to them from July to December 2006. An operating loan/line of credit is expected to be obtained in February 2006 to cover any unexpected negative cash flows in the first months of operation.