Sensory marketing
Summary :
Table of Contents
- Introduction.
- Sensory marketing.
- Historical overview of the brand.
- The future of branding.
- Sensorial Marketing ingredients.
- Vision.
- Sound.
- Smell.
- Touch.
- Taste.
- Sensorial marketing in fashion industry.
- Branding in five-dimensional world.
- Conclusion.
Abstract
Almost our entire understanding of the world is experienced through our senses. Our senses are our link to memory and can tap right into emotion. A bright fresh spring day has a particular smell to it. Manufacturers try to bottle this feeling of life's renewal. Then the marketers use the emotional connection to spring to sell their dish washing liquids, toilet cleaners, shampoos, soaps, window cleaners and, well, you name it.Bringing on the five senses has worked very well in emotionally connecting people to the rituals of faith. Candles flicker, the incense wafts, the choir strikes up rousing anthems of devotion, there's pageantry, elaborate costumes, and foods for special occasions. Even the sixth sense-the intuitive perception beyond the five senses-is given a special place in the pantheon of world religions. We store our values, feelings, and emotions in memory banks. Compare that memory to the standard video recorder which records on two separate tracks-one for image, one for sound. The human being has at least five tracks-image, sound, smell, taste, and touch. These five tracks contain more data than one can imagine because they have direct bearing on our emotions and all that they entail.
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