Service marketing in multiplex

Business & market   |   Marketing   |   Indian project   |   08/28/2009   |   .doc   |   110 pages
Document abstract : « Growth drivers; Key players. Services marketing concepts as applied in multiplex: 7 Ps of services marketing; Service profit chain; Service blueprinting; Managing ...»

Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»

Advertising atmosphere

Business & market   |   Marketing   |   Presentation   |   11/04/2008   |   .doc   |   8 pages
Document abstract : « episode, teammates will head to the multiplex to see create a negative stir regarding the product or service. In the world of marketing and advertising, new ...»

Synopsis abstract : «Introduction.. The different types of advertising.. Subliminal message.. The Hidden Persuaders by Vince Packard.. The practice of product placement.. The history of product integration.. The concept of guerrilla marketing.. Jay Conrad Levinson -...»

From Eurodisney to Disneyland Resort Paris

Business & market   |   Business strategy   |   Research papers   |   09/29/2009   |   .doc   |   24 pages
Document abstract : « posed some problems because of a bad choice of marketing. RER/TGV station with a free shuttle service operated by May 1997 - A Gaumont multiplex movie theatre ...»

Synopsis abstract : «Introduction. The creator of Mickey: Walter Elias Disney. Disney merchandising. Birth of Disneyland. History of Disney parks. In the beginning . The success of Disneyland. Timeline. Disneyland resort Paris. Main Street...»

An analysis of the Indian retail industry

Business & market   |   Business strategy   |   Research papers   |   09/23/2009   |   .doc   |   63 pages
Document abstract : « ago Source: 4Ps Business & Marketing Magazine The smart and delivers good customer service, though not various events with mall developers, multiplex and its ...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

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