Term papers and essays in Social Studies, literature, Social Sciences and Business Strategy

The effectiveness of guilt appeal in the fashion business

Document abstract : «Guilt and its mechanisms are a relevant way to understand consumers' behaviour towards fashion luxury purchases. Fashion is a huge industry, which proposes products based on subjective and personal affects. Clothes have to fit, to make people feel...»

Synopsis abstract : «Introduction.. The buying decision.. The possibility of relieving the guilt.. Objective, relevance and problem definition.. Research approach.. Research questions.. Hypotheses.. Research design.. Type of research.. Goal.. Research...»

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In which way can the Esping-Andersen theory help us into doing a comparative analysis of the European social systems?

Document abstract : «Europe is facing major changes at the beginning of the 21st century. Many consider the 19th century as savage industrialization's one. Liberalism largely evolved in the 20th century as evidenced by the fantastic pace of growth of welfare state in...»

Synopsis abstract : «Introduction.. A coherent model which allows comparison.. The main tool for measurement in social policy and social welfare analysis.. Esping Andersen's model.. The fact that the welfare state as a system of stratification has been neglected.. The...»

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The impact of congruency and contrast on the effectiveness of happy ads

Document abstract : «Big companies have more and more interest in improving the image of their brand to increase their sales but also their profits and there are several reasons for this: According to Malinvaud, using ads enable the brand differentiate itself from its...»

Synopsis abstract : «Introduction.. Theoretical framework.. Research questions.. Hypotheses.. Research design.. Results.. Analysis of the results concerning evaluations.. Analysis of the questionnaire two days later.. Marketing implications.. Limits of our...»

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Child labor in the clothing industry

Document abstract : «The world is becoming more and more interconnected and firms are facing evolving challenges. With the increased globalization, companies are competing not only within their national borders but also against multinational companies. This heightens...»

Synopsis abstract : «Introduction.. The cool casual company - CCC.. CCC and corporate social responsibility.. The international labour organization & legal age.. Types of child labour.. Industry trends & Nike.. The global alliance.. The Pakistan...»

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The international executive across cultures - France and India

Document abstract : «India's official name is the Republic of India and its capital is New Delhi. It measures over 3 million square kilometers for a population of around 1.1 billion inhabitants. India is located on the Indian sub-continent and can be divided into 4...»

Synopsis abstract : «About India.. Cultural comparisons.. High context versus low context.. Power distance.. Individualism versus collectivism.. Masculine versus feminine.. Uncertainty avoidance.. Universalist versus particularist.. Affective versus neutral.. Specific...»

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Evaluating supermarket power: Carrefour promodes

Document abstract : «In recent years, large buyers that had previously been in fragmented industries have increased their purchasing power through mergers and acquisitions. This change has placed more importance on the topic of limiting bargaining power and preserving...»

Synopsis abstract : «Evaluating supermarket power.. Is there a need for competition law?. The Carrefour/Promodes merger: Analysis of key players.. How Promodes and Carrefour came together.. The merger proposal.. The European Commission: Analyzing the facts.. Relevant...»

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The American way of life in the fifties

Document abstract : «Between 1947 and 1960, the average real income for American workers increased by as much as it had in the previous half-century. Over the same period, the GDP soared 220%. Consumption of personal services increased by 3 times. In 1960, per capita...»

Synopsis abstract : «Suburbia and consumerism.. Family life and sex roles.. Popular culture, tv, elite culture.. Politics in the 1950's.. Conclusion.....»

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Music and politics (2004)

Document abstract : «Art is often seen as a way to escape from reality, to enter a new universe, and indeed it is. Art has to create emotions, to make people understand how irrational their life can be or sometimes just to make the beauty hidden from their eyes appears....»

Synopsis abstract : «Introduction.. The use of music in politics.. Music as a means to gather.. Music as a means to exist.. Music as a way to control ideas.. Subversive music.. Different kind of subversive music.. Rock music.. Jazz.. Hip Hop music.. Means for musicians...»

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The international development of Starbucks (2004)

Document abstract : «The Starbucks Coffee Company owns today more than 6,000 retail locations in 37 countries: It is situated in all the continents: North America, Latin America, the Middle East and the Pacific Rim, that is to say "wherever there is a demand for good...»

Synopsis abstract : «Introduction.. The international approach of Starbucks is globa-local.. The differences.. The similarities.. The pros and the cons of the international approach.. A high brand's value for the consumer.. The brand benefits.. The brand...»

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Global marketing: Russian food market

Document abstract : «The object of this case study is to develop a market strategy that could be used by firms dealing with Russian food market, namely concerning the waffle market. Lots of marketing surveys of waffle consumption in Russia has been done, dealing with...»

Synopsis abstract : «Introduction.. Consumer analysis.. Primary consumption profiles.. Russian and the foreign brands.. Women vs. Men most tempted by bakery products.. The age.. Russian consumers behaviours.. Market Analysis.. Lotus Bakeries company profile.. SWOT...»

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Wilkinson sword intuition

Document abstract : «Every woman old enough to remove hair knows the Wilkinson Sword Intuition. It is a product which has been launched on the women shaver market because it is a market which is strongly expanding nowadays and represents potential profits for producers:...»

Synopsis abstract : «Introduction.. Wilkinson Sword Intuition: Legal and logistical constraints.. Legal.. Logistical.. Competition.. Direct and indirect competition.. Consumer's profile.. Consumer expectations.. The answers of Wilkinson to these expectations.. The...»

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Democratic transitions in the Arab world

Document abstract : «At the end of the Cold war, the political models of modernization different from democracy were totally discredited. Democracy, defined by Ghassan Salamé as an 'arrangement institutionnnel qui permet de garantir la participation des citoyens au...»

Synopsis abstract : «Introduction.. Arab resistances to democratic transitions: An 'exceptionalism'?. An unstable region.. Economical factors.. Socio cultural organization of the Arab countries.. 'Democracies without democrats: An instrumentalization of the democratic...»

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The American Revolution 1776-1783

Document abstract : «The American Revolution is one of the biggest events that durably affected the American population: first this conflict was the only one that ever took place on their territory, and secondly it opposed American people themselves in a merciless civil...»

Synopsis abstract : «Origins of the American Revolution.. The decisive years of the war of independence: 1776 and 1777.. The beginning of the confrontation: 1775-1776.. 1777 : Saratoga, the turning point of the revolution and its consequences on the issues of the...»

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Marketing to women

Document abstract : «A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find "The...»

Synopsis abstract : «Introduction.. Women and shopping: A complicated love story.. Shopping as a duty.. Shopping as a pleasure and an entertainment.. The growing importance of women in the strategies of firms.. Portrait of the shopping woman today.. Women and...»

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Explain and assess this statement: "It has been said that arguing against globalization is like arguing against the laws of gravity" Kofi Annan

Document abstract : «Since 1995 and the establishment of the WTO, the quick spread of new technologies, and the increasing interdependence between countries, supporters and detractors of globalization have been arguing about whether globalization actually exists and if...»

Synopsis abstract : «Introduction.. The meaning of the main word: Globalization. The protestors most common argument.. Neo-liberalism according to antiglobalizers.. The most explicit example of the globalization success.. The statement made by Kofi A...»

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The Cecchini report - 20 years later

Document abstract : «With the Maastricht Treaty, in 1992, the European Community will now be a single market composed of twelve countries, with no more barriers between them. This change was of course studied and analyzed before coming into force. The European...»

Synopsis abstract : «Introduction.. Expectations.. Verified benefits.. The gap.. Conclusion.. Bibliography.....»

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Shakespeare's plays illustrated by Blake and Fuseli: The artists as critics

Document abstract : «It has judiciously been pointed out that "pictures from Shakespeare account[ed] for about one fifth -some 2 300!- of the total number of literary paintings recorded between 1760 and 1900" (R. Altick). As a matter of fact, the renewed interest in...»

Synopsis abstract : «Introduction.. The supernatural and the world of nightmare.. William Blake, Hecate (1795).. Henry Fuseli, Garrick and Mrs. Pritchard in Macbeth (1812).. Henry Fuseli, The Three Witches (1783).. Henry Fuseli, Hamlet and the Ghost (1789).. The fairy...»

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Lebanon's fragility: The case of the Civil War 1975-1990

Document abstract : «The states of the Arab East have always experienced challenging political and social issues mainly inherited from their creation by Great Powers after the collapse of the Ottoman Empire. Indeed, the Western organizational model of the time, i.e....»

Synopsis abstract : «Introduction.. The French decoupage of the Levant in 1920.. The National Pact of 1943.. The 1958 crisis.. The dramatic transformation.. The civil war in 1975.. The triggering of the civil war.. The domestic fragility.. Palestinian...»

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Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Document abstract : «The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America....»

Synopsis abstract : «Executive summary.. Introduction.. Technology definition.. Industry analysis.. HBC analysis.. Decision criteria.. Alternatives.. Analysis of current system.. Company-level feasibility analysis.. Benefits and limitations of RFID technology at...»

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Job analysis: Marketing manager

Document abstract : «It's very hard to describe a job because the reality doesn't sound with the basic description. By orienting our career to marketing, we thought that it would be a good idea to analyse the marketing manager job. Direct firm's overall marketing and...»

Synopsis abstract : «Introduction.. Job description.. Position responsibilities.. Employment standards.. Questionnaires.. Conclusion.. Bibliography.....»

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What drives the GenY?

Document abstract : «Who are the GenY? Like any other generation, birthdates might be a relevant indicator. In this specific case, Gen Y are born around the same historical period, that is from the mid-80' to today. However, it is more in terms of shared needs and...»

Synopsis abstract : «Introduction.. The professional sphere as the ultimate way to gain recognition.. Awareness of social and environmental issues.. Individuality remains a pivotal feature. . The phenomenon of personalisation.. Gen-Y: A complex entity to survey....»

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Expansion of business to new countries: JC Decaux (2006)

Document abstract : «Expanding to new countries is nowadays an important stake for companies, considering the cost benefit they can get from this. Economies of scales, of scope permit them to drive their cost down and thus to be more and more competitive on the global...»

Synopsis abstract : «Introduction.. Polish environment.. Trompenaars analysis and business culture.. Negotiation and communication.. Hofstede's cultural dimension.. Conclusion.. Bibliography.....»

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Discuss the methods by which Britain became a great power

Document abstract : «The very notion of power and by extension the one of great power, have always been elaborate concepts to grasp. Should one study the strength of a nation from a historical perspective, then it appears that the notion of great power could only be...»

Synopsis abstract : «Introduction.. The keystone of Britain's power.. The tight relationship between the Throne and the merchants.. The first half-nineteenth century shift.. Industrialization and the glorious revolution.. An early-modernized financial system.. The...»

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International retailing: The Benetton group (2007)

Document abstract : «Benetton Group is present in 120 countries around the world. The Group produces around 115 million garments every year. Its has a retail network of 5,000 stores around the world and a total turnover of 1.8 billion euro. Benetton Group's corporate...»

Synopsis abstract : «Full corporate name and location of corporate headquarters.. Company history.. Mission statement and strategy.. Corporate culture.. Analysis of the company's structure/organization.. Different divisions.. Different names and brands.. The company's...»

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Monography: The human resources management policy of the Société Générale

Document abstract : «According to the talk with Charles Millon, there are four main issues that have been put forward during the reshuffling of the bank Crédit du Nord. One of them is manpower planning in the new area, determined by both Société Générale, the buyer, and...»

Synopsis abstract : «Human Ressources Management (HRM) policy when the Societe generale bought the Credit du Nord.. Advantages of manpower planning.. Steps in Manpower planning.. Factors which affect the efficiency of labour.. Downsizing of manpower.. Problems and the...»

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Nissan

Document abstract : «The name NISSAN Motor Co. appeared for the first time in 1934 from a company called Jidosha-Seizo Kabushiki-Kaisha, a combination of several automotive ventures and the Brand DATSUN. Nissan was the pioneer of the development of new automobile...»

Synopsis abstract : «Introduction.. Analysis and discussion of the problems facing the company in 1999.. Analysis and discussion of the nature of change for the company.. Analysis and discussion of the barriers to change and how they can be...»

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Collect foreign exchange spot and forward rate data and interest rate data for two currencies: examine whether CIRP holds: Analyze and discuss the results

Document abstract : «The purpose of this assignment is to analyse whether the Covered Interest Rate Parity (CIRP) holds in the relationship between two actual currencies. I decided to focus on the euro and the dollar because it is the financial instrument the most...»

Synopsis abstract : «What was at stake in the Human Resources Management (HRM) policy.. Advantages of manpower planning.. Steps in manpower planning.. Factors which affect the efficiency of labour.. Downsizing of manpower.. Problems and the solutions brought.. Critics...»

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Brasserie Duyck

Document abstract : «This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local...»

Synopsis abstract : «Context.. Structure of the market.. The Duyck niche strategy.. The product line.. The consumer.. Consumer perception.. 4 P analysis of the launch strategy.. Bibliography.....»

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McDonald's commitment to their communities

Document abstract : «McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees...»

Synopsis abstract : «McDonald's corporation and its values.. McDonald's commitment to their community.. Daily actions.. Ronald McDonald House Charities.. Comparison: Burger King.. Criticism.. Conclusion.. Bibliography indicative.....»

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Democratic Republic of Sao Tomé e Principe: Parties, influence groups and human rights

Document abstract : «The islands of Sao Tomé and Principe were colonized by the Portuguese in the 16th century and were then used as a slave trading point. Later in the 19th century they began to export cocoa. After the decolonization in 1951 the country finally came to...»

Synopsis abstract : «Introduction.. Analysis of parties, influence groups and the human rights situation in Sao Tome e Principe.. The system of multipartyism: Parties in general.. Different political parties.. The leaders.. Civilian society.. Human rights.. Current...»

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